In traditional marketing you're looking to define your targeted audience for your business or organisation. In Internet marketing things work in the same way. Unfortunately, with the growing popularity of the Internet in the past years and with the growing number of people building sites, a certain part of the online audience has been overlooked.
Advanced search is the ugly child of interface design--always included, but never loved. Websites have come to depend on their search engines as the volume of content has increased. Yet advanced search functionality has not significantly developed in years. Poor matches and overwhelming search results remain a problem for users. Perhaps the standard search pattern deserves a new look. A progressive disclosure approach can enable users to use precision advanced search techniques to refine their searches and pinpoint the desired results.
This paper examines a large number of failed queries submitted to a web image search engine, including real users' search terms and written requests. The results show that failed image queries have a much higher specificity than successful queries because users often employ various refined types to specify their queries. The study explores the refined types further, and finds that failed queries consist of far more conceptual than perceptual refined types. The widely used content-based image retrieval technique, CBIR, can only deal with a small proportion of failed queries; hence, appropriate integration of concept-based techniques is desirable. Based on using the concepts of uniqueness and refinement for categorization, the study also provides a useful discussion on the gaps between image queries and retrieval techniques. The initial results enhance the understanding of failed queries and suggest possible ways to improve image retrieval systems.
If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. Adwords is the name of the pay-per-click system offered by Google on its search engine.
Users hold search to a human standard of understanding that computers cannot as yet achieve. This is more than just a curiosity: The Turing test has something to tell us about how we can better design our website search interfaces today.
First, there were butlers. Then, there were search engines. Today, there is Jeeves, a hybrid less expensive than the former and more user-friendly than the latter. Others have followed in Jeeves's footsteps, but his loafers are hard to fill. While he is no longer an original, he continues to be invaluable for net-novices and net-addicts alike.
Search engine optimization or SEO is very important to get your website listed in search engines. Even if this is the first website you have built there are a few basic and easy steps that will help you with optimizing your website without being a pro.
The SEOs with white hats conduct legitimate optimising of web pages to make the site come up appropriately in the Search Engine Results Pages (also called SERPs). The back hat SEOs implement tricks to appear high in the results pages even if the web site is not necessarily relevant. The range of tricks is astonishing. But most of the techniques used by white hat SEOs were similar if not identical to the guidelines given by accessibility experts.
This guide is designed to describe all areas of search engine optimization - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.
Recently, Office Depot redesigned their search user interface, adding attribute-based filtering and creating a more dynamic, interactive user experience. Unfortunately, Office Depot’s interaction design misses some key points, making their new search user interface less usable and, therefore, less effective. That’s the bad news. The good news is that the Office Depot site presents us with an excellent case study for demonstrating some of the important best practices for designing filters for faceted search results.
Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them.
Search engine accuracy is important, but convenience may be more important than squeezing the last few ounces of performance out of your system. Peter Van Dijck demonstrates simple but effective query analysis, best bets, and controlled vocabularies -- tools to make your search engines more effective.
While goal-driven analysis is wonderfully useful, we’ll explore a different, “bottom-up” approach that relies on pattern analysis and failure analysis to help you understand your users’ intent in qualitative ways that complement the top-down approach.
My new theory on blogging is that whenever I can't find a particular piece of information on Google I should just create it myself. What's the point of all this easy-to-use publishing technology if you don't publish stuff, right?
Desperation, ignorance, and a moral compass that doesn’t point due north often get perfectly logical, good people and companies in trouble with search engines. Because being listed high in search results is such a desirable goal to attain, many people search for shortcuts to the front of the line—which can land them in serious trouble.
The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.
Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question.
Page layout forms the foundation in presenting search results. Your layout decisions for search results pages will have tremendous impact on the user experience for your entire site. Choosing the right width for search results is important, and the optimal width for search results may be a great deal narrower than some people using big monitors would believe.
I don’t “really” know anything about SEO. What I do know is the folks at Google and other big search engines are just human beings like us who have created and constantly tweak the search algorithms. Their goal is to give us what we want when searching, the best possible websites relevant to what we are searching for. So let’s set aside all the fancy technical stuff and just use some good ol’ common sense.
The updating of massive indexes by Google is not a smooth affair by any means. Notably, as a result of updating process, old indexes do not simply yield to new indexes, but there is quite an haphazard movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on www.google.com, albeit alternatively or even in unpredictable ways before new indexes stabilize there for all to see. The fluctuations witnessed on Google between transition from old indexes to new indexes seem as if Google were dancing. Hence, in SEO parlance comes the word Google Dance. Varying indexes have a say in the final rankings just when PageRank calculation sets in action. So, the fluctuating indexes of your site should not be a cause of concern when Google is dancing. Wait for Google to come to a halt and you will see all the things stabilize.
There are many reasons to use mod_rewrite to create informative, useful URLs for your website. Most dynamic websites use some form of PHP or ASP to pull the data from the database and often times use that data in the URL as a string. This is not only a potential security flaw, it also gives the user and search engine alike a very uninformative destination for your website.
In Designing Search, Greg Nudelman explains that one of the most overlooked places to help users who can’t find information is the page that appears when no search results are found. The “No search results” page is a key place to present users with alternative ways to find what they’re looking for.
Faceted search is extremely helpful for certain kinds of finding—particularly for ecommerce apps. Unfortunately, the designers of mobile applications do not have established user interface paradigms they can follow or abundant screen real estate for presenting facets and filters in a separate area on the left or at the top of a screen. To implement faceted search on mobile devices, we need to get creative rather than following established Web design patterns. Join me in exploring the Four Corners, Modal Overlay, Watermark, and Refinement Options design patterns for mobile devices. Following these patterns can move us one step closer to making faceted search a usable reality on mobile devices. But first, let’s take a look at the challenges of designing mobile faceted search, which include navigational elements that use up precious screen real estate, limited search-refinement options, and the general lack of an iterative refinement flow.