Make Your Content Work for You: Creating and Promoting Viral Content

With the cost of quality traffic rising and reaching and maintaining top search engine position becoming more and more difficult as EVERYONE is moving to the net, viral content blows up one of the most spouted off cliche of all time… “NOTHING IS FREE”. The exposure and added traffic that an amazing piece of content can generate is free. That’s the beauty… with a truly viral piece of content, everyone else does your promotion for you, letting you sit back and enjoy the ride.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Writing>Rhetoric

Prepare Web Content and Organization For Your Audience

Communicators must know whether the audience consists of viewers, users or readers before selecting, writing and organizing content.

Writing that Works (2003). Articles>Web Design>Rhetoric>Writing

Winning Content Persuades, Not Manipulates

Elements of persuasion are important to creating winning content. To help safeguard content from becoming manipulation, we need to understand its distinction from persuasion. As a step toward that understanding, this article: provides basic definitions of persuasion and manipulation; explores the key differences between them; and describes some consequences for UX content.

Jones, Colleen. UXmatters (2008). Articles>Web Design>Writing>Rhetoric