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Calculating The True SEO Costs Of Major Site Changes

Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question.

Enge, Eric. Search Engine Land (2009). Articles>Web Design>Redesign>Search Engine Optimization