Influencing Strategy by Design: Design Skills

Many design organizations seek to impact strategic decision-making by learning how to speak the language of business. But until they master these new skills, they are likely to be the least qualified people to discuss business strategy at the corporate decision-making table. Yet no one else at the table besides the design team has a complete set of design skills.

Wroblewski, Luke. Functioning Form (2008). Articles>Web Design>Collaboration>Persuasive Design

An Introduction to Persuasive Design

Many users are highly motivated to complete tasks before they begin and before any external motivation is provided. In other words, usability can easily be an umbrella that covers persuasion.

Rhodes, John S. WebWord (2008). Articles>Web Design>Usability>Persuasive Design

Close the Sale With Persuasive Design

Persuasive design techniques focus on "getting the lead" or "closing the sale". Here are some techniques to help you do just that.

TechRepublic (2007). Articles>Web Design>Persuasive Design>E Commerce

The Five Issues that Persuade Visitors

Whenever visitors land on your web site, they consciously or subconsciously deal with five issues until they're satisfied, or better yet, delighted. These five issues will either induce the visitor to take the action you want them to take, or a lack of satisfaction may push them to find a competitor. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting visitors.

Eisenberg, Bryan. ClickZ (2004). Articles>Web Design>User Centered Design>Persuasive Design