Trends in Online Advertising

Regular web users will almost certainly be aware of an increasing amount of ‘invasive’ advertising appearing online. A variety of methods are now being used to make online advertising almost unavoidable for the user.

Farrell, Tom. Frontend Infocentre (2001). Articles>Web Design>Marketing>Usability

Usability and Branding: How to Make or Break Usability Conventions to Create Brand Identity

It has long been acknowledged in the study of usability, that the usability of a product affects the associated brand identity. While study of usability is universal to any product design, it has sprung up with the advent of the world wide web. It is becoming more important of individuals and institutions to establish a strong on-line identity for themselves or their products.

Content Matters (2006). Articles>Web Design>Marketing>Usability