"Self-Googling" Isn't Just Vanity; It's a Shrewd Form of Personal "Brand Management," Says UB Internet-Culture Expert

"Self-Googling" -- searching for your own name on the popular Google search engine -- may seem like an innocuous act of vanity, but a University at Buffalo communications professor recommends it as a shrewd form of "personal brand management" in the digital age.

DellaContrada, John. SUNY Buffalo (2004). Articles>Web Design>Marketing>Blogging

Does Twitter Fit into Your Branding Strategy?

Twitter, often referred to as the water cooler of the Internet, teaches us the art of brevity by limiting communication to 140 characters or less. But unless you can compress instructional content in ingenious ways, you’ll find Twitter limiting as a method for delivering documentation. Instead, Twitter is better used for the following: eavesdropping on customer conversations; putting a personal face on your company; and increasing the reach of your announcements.

Johnson, Tom H. I'd Rather Be Writing (2008). Articles>Web Design>Marketing>Blogging