Measuring Search Engine Marketing ROI

Spending on search engine marketing (SEM) is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns. In a short survey conducted by web analytics vendor NetIQ, more than 800 participants responded to questions about their search engine marketing efforts and their attempts to measure success. The survey responses provide interesting insights into the state of search engine marketing ROI.

Sherman, Chris. Communication World Bulletin (2003). Articles>Web Design>Marketing>Assessment

ROI: How Hard is Your Web Site Working?

Every web site needs to provide a tangible and timely return on investment (ROI). Your company's web site should be one of the most active and accountable members of its marketing team.

Janisch, Troy. Icon Interactive (2005). Articles>Web Design>Assessment>Marketing