Company Name First in Microcontent? Sometimes!

Typically, you should deemphasize your company's name in links, but a new guideline recommends frontloading the name for search engine links under certain conditions.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Writing>Hypertext

Escritura Hipertextual

La escritura hipertextual, que tiene como unidad básica el enlace y como soporte lógico el electrónico, se debe realizar de forma diferente a la escritura convencional. A los usuarios no les gusta leer en pantalla, por lo que agradecerán cuanto más les facilitemos dicha tarea. En este artículo se tratará la correcta presentación de contenidos y elementos de interacción (enlaces) en los documentos hipertextuales.

Hassan Montero, Yusef and Francisco Jesus Martin Fernandez. Nosolousabilidad.com (2003). (Spanish) Articles>Writing>Hypertext>Web Design

Link Location That Works

Where to put links on a web page? That's a standard dilemma for content writers. Best to establish a policy and make sure all writers on your site follow it. That has an added advantage of standardising the 'look' of your pages.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Hypertext>Writing

Providing Context for Ambiguous Link Phrases

This article demonstrates a technique that allows ambiguous link phrases to be rendered visually in a page, whilst making sense to screen readers, and other non-graphical devices, that might render the links out of context.

Lemon, Gez. Paciello Group, The (2007). Articles>Web Design>Writing>Hypertext