Company Name First in Microcontent? Sometimes!

Typically, you should deemphasize your company's name in links, but a new guideline recommends frontloading the name for search engine links under certain conditions.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Writing>Hypertext

The Effect of Informative, Intriguing, and Generic Hyperlink Wording on Web Browsing Behavior  

This paper presents a study of the effect of informative, intriguing, and generic hyperlink wording on Web browsing behavior. The study was administered via the Web using a modified naturally occurring informational Web site. Link wording was varied in both the navigation menu and links embedded in the text. Data about participants' browsing behavior were logged with PHP scripts, and demographics, perceptions, and comprehension were measured through a post-browsing survey. Data from the study are being analyzed and will be presented at the conference.

Evans, Mary B., Carolyn Wei, Matt Eliot, Jen Barrick, Brandon Maust, and Jan H. Spyridakis. STC Proceedings (2004). Articles>Web Design>Diction>Hypertext

Escritura Hipertextual

La escritura hipertextual, que tiene como unidad básica el enlace y como soporte lógico el electrónico, se debe realizar de forma diferente a la escritura convencional. A los usuarios no les gusta leer en pantalla, por lo que agradecerán cuanto más les facilitemos dicha tarea. En este artículo se tratará la correcta presentación de contenidos y elementos de interacción (enlaces) en los documentos hipertextuales.

Hassan Montero, Yusef and Francisco Jesus Martin Fernandez. Nosolousabilidad.com (2003). (Spanish) Articles>Writing>Hypertext>Web Design

Fourth-Generation Hypermedia: Some Missing Links for the World-Wide Web

World Wide Web authors must cope in a hypermedia environment analogous to second-generation computing languages, building and managing most hypermedia links using simple anchors and single-step navigation. Following this analogy, sophisticated application environments on the World Wide Web will require third- and fourth-generation hypermedia features. Implementing third- and fourth-generation hypermedia involves designing both high- level hypermedia features and the high-level authoring environments system developers build for authors to specify them. We present a set of high-level hypermedia features including typed nodes and links, link attributes, structure-based query, transclusions, warm and hot links, private and public links, hypermedia access permissions, computed personalized links, external link databases, link update mechanisms, overviews, trails, guided tours, backtracking, and history-based navigation. We ground our discussion in the hypermedia research literature, and illustrate each feature both from existing implementations and a running scenario. We also give some direction for implementing these on the World Wide Web and in other information systems.

Open University, The (1997). Articles>Information Design>Hypertext>Web Design

Intent as a Factor in Designing the Hypermediated Narrative  

The potential for combining images, graphics, video, and sound with traditional text in an interactive environment allowed narrative to move into new areas of expression.

Madej, Krystina. University of Alberta (2003). Articles>Web Design>Hypertext

The Lack of Interactivity and Hypertextuality in Online Media  

The main focus of this article is related to the forms of mediated content that are offered in online space. Two specific aspects of new cyber-textuality are discussed--the notion of hypertextuality and the potential of interactivity. Both characteristics are understood as new challenges that reflect specific communication potentials of the internet. In an empirical sense, the article tries to show the extent these significant forms of mediation are used in online media news. For this reason a comparison between media content in print and online media has been made. The findings reveal the lack of interactivity in practice and explore its diversity as a communication form between media producers and reader. Regarding the hypertextuality, the analysis shows the complexity of this concept, which in the realm of news media online is still maturing.

Oblak, Tanja. International Communication Gazette (2005). Articles>Web Design>Hypertext>Interaction Design

Link Location That Works

Where to put links on a web page? That's a standard dilemma for content writers. Best to establish a policy and make sure all writers on your site follow it. That has an added advantage of standardising the 'look' of your pages.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Hypertext>Writing

Linking to Pages or Destinations Within PDFs

Information about how to link to pages or specific bookmarks within a PDF document.

Shea, Dan. PlanetPDF (2004). Articles>Web Design>Hypertext>Adobe Acrobat

Links  

Linking means that users will select and click on a hypertext link on a starting page (usually the homepage), which then causes a new page to load. Users continue toward their goal by finding and clicking on subsequent links. To ensure that links are effectively used, designers should use meaningful link labels (making sure that link names are consistent with their targets), provide consistent clickability cues (avoiding misleading cues), and designate when links have been clicked. Whenever possible, designers should use text for links rather than graphics. Text links usually provide much better information about the target than do graphics.

Usability.gov (2006). Articles>Web Design>Hypertext

Providing Context for Ambiguous Link Phrases

This article demonstrates a technique that allows ambiguous link phrases to be rendered visually in a page, whilst making sense to screen readers, and other non-graphical devices, that might render the links out of context.

Lemon, Gez. Paciello Group, The (2007). Articles>Web Design>Writing>Hypertext

Reviving Advanced Hypertext

To manage a huge, worldwide information space, users need proven features like fat links, typed links, integrated search and browsing, overview maps, big-screen designs, and physical hypertext.

Nielsen, Jakob. Alertbox (2004). Articles>Web Design>Hypertext

Studies in Hypertext: the Conversion of Traditional Texts into Web Sites  

The production of a web page has become a common assignment in a number of university classrooms, but there has yet to be established a pedagogy for the generation of large group-generated web sites that replicate the methods found in industry. In Studies in Hypertext, a course offered to technical communication students at the University of Central Florida, such a pedagogy is being shaped. In this course, students with little or no experience in web site generation work their way through a series of written and small web site construction tasks to eventually produce one complex and competently-integrated web site.

Applen, J.D. STC Proceedings (1999). Articles>Web Design>Information Design>Hypertext

Longitudinal Trends in Academic Web Links    

Longitudinal studies of web change are needed to assess the stability of webometric statistics and this paper forms part of an on-going longitudinal study of three national academic web spaces. It examines the relationship between university inlinks and research productivity over time and identifies reasons for individual universities experiencing significant increases and decreases in inlinks over the last six years. The findings also indicate that between 66 and 70% of outlinks remain the same year on year for all three academic web spaces, although this stability conceals large individual differences. Moreover, there is evidence of a level of stability over time for university site inlinks when measured against research productivity. Surprisingly, however, inlink counts can vary significantly from year to year for individual universities, for reasons unrelated to research which undermines their use in webometrics studies.

Payne, Nigel and Mike Thelwall. Journal of Information Science (2008). Articles>Web Design>Academic>Hypertext

Links and Hypertext: An Introduction to Links and Hypertext

Some types of links are more accessible than others, and some types of links are completely inaccessible to people with certain types of disabilities. Because links are so basic to the functionality of web content, inaccessible links are one of the most severe barriers to overall accessibility.

WebAIM (2005). Articles>Web Design>Accessibility>Hypertext

Common Ways Links Fail Users

I’ve thought of a few ways that links can fail users. By preventing these sorts of things (which admittedly, aren’t all that easy to prevent) we can design better links with the hopes of attaining that place where users never get lost.

Porter, Joshua. Bokardo (2008). Articles>Web Design>Usability>Hypertext

Image Links vs. Text Links

Years back, we compared successful clickstreams (clickstreams that resulted in users accomplishing their goals, as observed in tons of usability tests) with unsuccessful clickstreams (clickstreams where users abandoned their goals before completing), looking for any clues that would help us predict behaviors in one that we didn’t see in the other. One factor we looked for was whether the clickstreams contained image links versus text links — does one type of link show up more often in successful clickstreams than the other. Our finding was when users clicked in image links they were just as likely to succeed or fail as when the clicked on text links. There was no statistically-meaningful difference.

Spool, Jared M. User Interface Engineering (2006). Articles>Web Design>User Interface>Hypertext

Lifestyles of the Link-Rich Home Pages

Contrast the Dove home page to the Dove site map. Using 5 times as many links, this page gives a real picture of the content of the site. Even with 148 links, it is well designed and organized nicely. It's easy for users to find what is available quickly.

Spool, Jared M. User Interface Engineering (2006). Articles>Web Design>Hypertext

Helpful Hyperlinks with JavaScript

There you are happily surfing a web site; you click a link and suddenly find yourself at another site being asked to download a file. What happened there? Annoying, isn’t it? There has to be a better way to indicate to your visitors where a link is going and to what type of file. So, to help solve this little annoyance, I’ve written a bit of JavaScript and CSS that adds pretty little icons after the links—depending on the file extension and location—to indicate to the user the type of document they’re about to load.

Somerville, Toby. SitePoint (2008). Articles>Web Design>Hypertext>JavaScript

BlockShopper v. Jones Day: The Right of Web Sites to Link

Cases that have addressed links and copyright dealt with the permissibility of "deep linking"—linking to a page other than the home page—which, of course, is indeed permitted. Ticketmaster famously lost a lawsuit against Tickets.com about just this. But that case was about copyright infringement; by making a trademark claim instead, Jones Day opened up another legal avenue.

Davis, Wendy. Slate (2009). Articles>Web Design>Legal>Hypertext

How Many Links Are Too Many Links?

To understand how much content effluvia we're subjected to, I wanted to see how many links are on the homepage of popular websites. For example, if I go to the homepage of the Huffington Post, I see 720 links, in one shot. Then click inside to a story and you've nearly doubled that number—it ads up pretty quickly. What about the tech blogs? BoingBoing Gadgets, 514. Gizmodo, 468. Engadget 432, all on one page. And on average, fewer than 1% of the links on news sites and blogs actually point to rich content, 99% are navigation and other article headlines. Aggregation site Techmeme has a whopping 1081 links.

Bilton, Nick. O'Reilly and Associates (2009). Articles>Web Design>Information Design>Hypertext