Google是一个什么样的公司?对于大多数人来说,对这个问题的回答会是“搜索”。虽然说Google确实是一个关注搜索的公司,它却并不靠搜索来生存。与之相反,和其它公司一样,由利益来决定。并且就像John Gruber所指出的,它通过出售广告来生存。 这使得Google成为一家广告公司。这意义也许比你一开始猜测的要深远的多了。 不过让我们不要走得太远。让我们来谈一会儿可用性。我将要向您解释Google对于广告的必要关注可以让我们学到很多可用性的内容。更严格的讲,这篇文章将描述一个困境,一个与Google对于发布商如何防止广告的建议紧密相关的困境。可用性解决了这个困境,也因此告诉我们许多如何将商务与用户体验结合起来。
Rhodes, John S. uiGarden (2006). (Chinese) Articles>Web Design>Ethics>Search
Google's necessary focus on advertising can teach us a lot about playing the usability game. Specifically, this article will characterize a dilemma that is tied to Google's advice to publishers on how to place advertisements. The dilemma is resolved through usability, which in turn will teach us a lot about how to mix business and the user experience.
Rhodes, John S. uiGarden (2006). Articles>Web Design>Ethics>Search
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