Chinese Banks Homepage Usability Research Report

The homepages of three leading Chinese retail banks are assessed for their usability.

Zhao, Ming. uiGarden (2006). Articles>Web Design>Usability>E Commerce

How FreshDirect Delivered e-Commerce Success

The lessons for FreshDirect's usability success can be applied to many e-commerce businesses.

Seiden, Alan. Usability Professionals Association (2005). Articles>Web Design>Usability>E Commerce

The Slow Tail: Time Lag Between Visiting and Buying

Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.

Nielsen, Jakob. Alertbox (2005). Articles>Web Design>E Commerce>Usability

Usability in Customer Relationship Management (CRM)

In CRM, user acceptance is a huge issue. End users, who are rarely the same people who choose applications in the first place, can be extraordinarily resourceful when it comes to undermining or working around new products or implementations introduced by manager. All this means that creating applications that are efficient and enjoyable to use is imperative for both ISVs and CRM implementers.

Farrell, Tom. Frontend Infocentre (2001). Articles>Web Design>E Commerce>Usability

Usability Testing of Travel Websites    

A usability study was conducted to identify usability problems as well as recommendations for improvement for three travel sales websites. The study performed testing on twenty participants, between the ages of 19 and 65, recruited from the university campus consisting of students, faculty, and staff. The three websites tested were Expedia.com, Orbitz.com, and Travelocity.com. Each participant was given general instructions and a pre-survey to determine their demographics and level of Internet experience. The usability study tested participants on the task of finding the same itinerary on each travel website. The participant during testing was under observation of the experimenter that maintained an observation log. A post-survey along with a debriefing session was conducted to gather additional feedback. The average testing time for participants was 30 minutes. The results of this study are presented as well as a future research discussion consisting of the development of usability guidelines for designers of travel websites.

Carstens, Deborah S. and Pauline Patterson. Journal of Usability Studies (2006). Articles>Web Design>Usability>E Commerce

Learn From Your Customers for Usable Web Applications

Usability consultant Paul Englefield takes you on a journey to demonstrate that listening to your customers is the only way to provide the ultimate usability when designing an e-commerce site or Web-based applications. Through examples, the article weaves user-centered design techniques into the steps of designing an effective business site, focusing on gathering data about your customers' (and their customers') usage behaviors, offers two design models, and demonstrates how to integrate customers' input into the testing and evaluation process.

Englefield, Paul. IBM (2003). Articles>Web Design>Usability>E Commerce

Manufacturer Sites that Sell

The job of a retail site is to attract the consumer, sell the product, and deliver it. In the case of a manufacturer site, the only difference when encountering a retail customer is that, instead of delivering the product, the site may deliver the customer—to an authorized retailer.

Tognazzini, Bruce. Nielsen Norman Group (2007). Articles>Web Design>E Commerce>Usability

Increasing Online Sales: Simple Usability Problems To Avoid

When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.

Holesh, Kevin. Smashing (2009). Articles>Web Design>Usability>E Commerce