Beyond "Couch Potatoes": From Consumers to Designers and Active Contributors 
The fundamental challenge for computational media is to contribute to the invention and design of cultures in which humans can express themselves and engage in personally meaningful activities. Cultures are substantially defined by their media and tools for thinking, working, learning, and collaborating. New media change (1) the structure and contents of our interests; (2) the nature of our cognitive and collaborative tools; and, (3) the social environment in which thoughts originate and evolve, and mindsets develop.
Fischer, Gerhard. First Monday (2002). Articles>Cyberculture>Web Design>Community
Whether we’re designing experimental sites or keeping an online diary, we go to the web in search of meaning. Will we find it? Or will we build it ourselves?
Cohen, Scott Jason. List Apart, A (2000). Articles>Web Design>Cyberculture
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