Articles>Web Design>Community Building

Long-Tail User Experience: How to Cultivate (or Dissolve) a Community

Websites are social creatures. Or rather, their users are. In turn, the websites you visit are tempered by the users that interact with them. Your experience with a website, say facebook.com, is directly linked to the people with which you interact on that website. But this introduces an interesting challenge for a user experience designer: do you design for the intial experience or the resulting experience?

Tragedy of the Commons

You still have to be willing to moderate comments when you are a blogger or a wiki administrator. And you have to be willing to work hard to build a community that uses the technology in a productive way.

Community Informatics, Local Community and Conflict: Investigating Under-Researched Elements of a Developing Field of Study

Conﬂict within local communities is an under-researched theme in Community Informatics (CI). This article therefore aims to contribute to the development of CI as a ﬁeld of study by analysing forms of internal conﬂict within Moseley Egroup – a CI initiative developed in Moseley, Birmingham (UK). Ultimately it is argued that conﬂict is an inherent part of local community and is important to CI for a number of reasons. Conﬂict impacts on the appropriation and social shaping of internet technology by local communities, and has broader implications on the extent to which CI regenerates localities and empowers citizens. In this sense conﬂict is identiﬁed as a productive force, shaping and reshaping both local community and internet projects mobilized in its name. Conﬂict also draws attention to the contested and mutable relationship that exists in CI between the online spaces that are created and the localities they are set up to serve. It is concluded that conﬂict and forms of social struggle within communities should form a central part of the developing CI research agenda.

Coaching a Community

We’ve all been part of communities since kindergarten, or earlier. Churches, schools, sports teams, and neighborhoods all satisfy basic human desires to interact with others and work toward a common goal. And yet, when these communities are online and we start to think of them as “social sites,” these concepts can suddenly feel foreign. My work in communities (primarily as the editor of community-created magazine JPG) has shown me that different sets of people are usually motivated in similar ways. Most people have an innate need to belong and feel like part of something, and successfully contributing to that something can really reinforce self-worth. Whether you’re at a company such as Yelp working with product reviews, or Threadless working with t-shirts, or in a church group working on an annual recipe book, try some of these methods to nurture great content.

The Elements of Social Architecture

Humans can behave in surprising ways when you bring them together. In an information space, a human’s needs are simple and his behavior straightforward. Find. Read. Save. But once you get a bunch of humans together, communicating and collaborating, you can observe both the madness and the wisdom of crowds.

Best Practices for Designing a Social News Website

In this article I’ll showcase some of the current top social news sites, will identify trends and patterns in their designs and suggest some best practices to follow when designing such sites. Let’s begin by looking at four popular social news sites and see how their designs compare.

Twitter Is What You Make It

There’s nothing quite like Twitter. It’s a Web site where you can broadcast very short messages — 140 characters, max — to anyone who’s signed up to receive them. It’s like a cross between a blog and a chat room.

Keep Your Web 2.0 Community Happy

Running a web community can be fun and rewarding, but you’re always reliant on the good faith of your members. So what happens when rogue elements threaten to disrupt, even destroy, the foundations of your virtual society? Derek Powazek has some suggestions

Communities, Audiences, and Scale

Communities are different than audiences in fundamental human ways, not merely technological ones. You cannot simply transform an audience into a community with technology, because they assume very different relationships between the sender and receiver of messages.

Why Are Online Communities So Popular?

In An exploration of the internet publishing revolution, I discussed the implications of the increased self-publishing on the web. The discussion covered general concerns and possible impacts of the sudden growth, but not the reasons behind it. What has prompted the expansion of people’s voice on the web? Where have these communities of bloggers and posters come from? Why have they arisen? In this article I intend to find answers to these questions and ask: ‘What makes online communities so popular?’

Facebook Groups vs. Facebook Pages

Many nonprofit early adopters of Facebook set up groups as their organizational hubs because that was the only option. Later, Facebook Pages were introduced and many nonprofits have set these up as their institutional hubs. There has been some discussion in nonprofit forums, blogs, and listservs about the pros and cons of Facebook Pages versus Groups. Below are the notes I've drafted on the topic so far.

How and Why to Build an Online Community

A community has to be grown wild and organically or it will fail. Control comes with time and growth. The success of a community and its size may vary. The effort may not give expected results but the work still pays off in knowledge and experience. Community members will change and accept different roles and participate in different manners. Being user friendly and being willing to allow change to happen is most important.

The Dilemma of Comments

Abuse has made me seriously consider – several times – disabling comments. I’m ambivalent about it. On the one hand it would make writing and publishing much easier. Write something, proofread it, publish.

An Exploration of Concepts of Community Through a Case Study of UK University Web Production

The paper explores the interrelation and differences between the concepts of occupational community, community of practice, online community and social network. It uses as a case study illustration the domain of UK university web site production and specifically a listserv for those involved in it. Different latent occupational communities are explored, and the potential for the listserv to help realize these as an active sense of community is considered. The listserv is not (for most participants) a tight knit community of practice, indeed it fails many criteria for an online community. It is perhaps best conceived as a loose knit network of practice, valued for information, implicit support and for the maintenance of weak ties. Through the analysis the case for using strict definitions of the theoretical concepts is made.

Rethinking the Fragmentation of the Cyberpublic: From Consensus to Contestation

Recently there has been some debate between deliberative democrats about whether the internet is leading to the fragmentation of communication into `like-minded' groups.This article is concerned with what is held in common by both sides of the debate: a public sphere model that aims for all-inclusive, consensus seeking rational deliberation that eliminates inter-group 'polarizing' politics. It argues that this understanding of deliberative democracy fails to adequately consider the asymmetries of power through which deliberation and consensus are achieved, the inter-subjective basis of meaning, the centrality of respect for difference in democracy, and the democratic role of `like-minded' deliberative groups. The deliberative public sphere must be rethought to account more fully for these four aspects. The article draws on post-Marxist discourse theory and reconceptualizes the public sphere as a space constituted through discursive contestation.Taking this radicalized norm, it considers what research is needed to understand the democratic implications of the formation of 'like-minded' groups online.

Putting Our Hot Heads Together

The web is a conversation, but not always a productive one. Web discussions too often degenerate into whines, jabs, sour grapes, and one-upmanship. How can we transform discussion forums and comment sections from shooting ranges into arenas of collaboration?

Designing a Different Kind of Intranet: An Intranet for a UX Team

Most of us who are working as part of a design team in a services company, a product company, or even a design boutique have to live with a generic intranet. In this article, I’ll describe how to leverage your company’s intranet and how to build a community around an intranet for a UX team.

Community: From Little Things, Big Things Grow

Any community—online or off—must start slowly, and be nurtured. You cannot “just add community.” It must be cared for, and hosted; it takes time and people with great communication skills to set the tone and tend the conversation.

Understanding "Micro Media": Subscribing to RSS Feeds

For the last 19 years, Keith Moore has hosted a conference in Philadelphia, Pennsylvania, called "How Colleges and Universities Can Obtain National (and Regional) Publicity." In a sign of the times, this year's conference included a session in which we focused not on getting into the major mass media, but on the capabilities of the machines that sit on our desktops. In short, we looked at the evolving world of so-called "micro media," tools that are enabling us to create new online communities in ways never before possible.

Social Media Is Changing Everything

When Sun Microsystems CEO Jonathan Schwarz needs to communicate with the world, he doesn’t necessarily call a press conference, issue a press release, or even convene a webinar or videoconference. He blogs. His online diary gives him an unfiltered channel leading to the employees, customers, analysts and resellers who represent the first wave of perception formation regarding important company products and service initiatives. Sun is leading a transformation of the communication profession, as the Web transitions from an information repository to a platform of collaboration and community building.

Handling Negative Feedback on Blogs

Despite blogs’ potential for creating valuable online communities, many communicators are still uneasy with the blog format. Communicators worry about the possibility of readers posting negative comments and feedback on the company blog. Angry customers leaving stories of poor experiences for all to see or employees submitting bitter public complaints are nightmare scenarios for most communicators. So how should we respond to negative feedback on corporate blogs? The process begins with shifting our perspective to see the risks as opportunities.

Social Networking for Business: Measuring the Results

The online world is abuzz with talk about social networking. With companies such as Facebook seemingly constantly in the news, 2007 has been the year that social networking took its first adolescent steps beyond being the sole purview of, well, adolescents, and started to become a tool that is getting noticed in the business world. But with all the hype out there about online social networking, how can organizations begin to better understand the tangible business impact of their forays into this area?

Types of Social Media Measurement

Social media measurement sounds like an inherently good idea. Management likes numbers, and if we can measure it, we can manage it. So, all this new online activity should be easier to understand, once we measure it. There's only one problem: What does social media measurement mean? Like social media itself, it is an evolving term with multiple definitions based on the needs of different constituencies.

Web 2.0: The Medium is the Message, But What's the Result?

Let's face it: These are tough times to be a professional communicator. Our audiences have taken the reins of what is indisputably the dominating mass communication medium of our era: the Internet. Web 2.0, characterized by social media applications for peer-to-peer collaboration such as YouTube, MySpace and Wikipedia is challenging all of our basic assumptions as communication practitioners. The astonishing rise of social networking structures and content is in effect challenging the very existence of the traditional corporate communication function.

Using Web 2.0 Architecture for a More Flexible Enterprise

Web 2.0 repositories can help you create a flexible software architecture, which can easily be plugged into Web 2.0 communities and extranets. Creating a fluid system that also works in accordance with requirements for modifiability, performance, security, scalability, and reusability can be challenging. In this article, learn techniques to help ensure your Enterprise Web 2.0 architecture meets your quality requirements.

Ajax for Chat

Learn to build a chat system into your Web application with Asynchronous JavaScript + XML (Ajax) and PHP. Your customers can talk to you and to each other about the content of the site without having to download or install any special instant-messaging software.

Web Two-Point Uh-Oh

The problem with many Web 2.0 applications is the assumption that the community's motives are good, or at least neutral. Perlin's column explores how one of the drawbacks of Web 2.0--potential loss of control over information--has manifested itself.

Social Networks And Group Formation: Theoretical Concepts to Leverage

Understanding the formation, evolution and utilization of online social networks becomes important. While the Internet contributes to the information overload, it also provides useful tools to effectively manage ones social networks and through them gain access to the right pieces of information.

If You Build It, They'll Come

If you create a community around your Web site, look beyond providing the outer semblances of community: design a site that can potentially work the way each of these very different members of the community wants it to work.

Using the Internet as a Tool for Public Service: Creating a Community History Web Site

Creating a community history Web site is a way for technical communication practitioners, students, and teachers to improve their expertise while performing a valuable public service. Developers of this kind of Web site combine personal interest in the history and culture of their chosen communities with professional interest in a wide range of skills: for example, online research, Web site design, creation of artwork, photography, graphics editing, collaboration, professional/technical writing, as well as site publication and promotion. Technical communicators working on community history Web sites enjoy creative freedom that makes these projects especially engaging and fun. While learning about subjects of particular interest and improving professional skills, developers gain the satisfaction of trying to help communities increase civic pride and heritage tourism. Also, the technical communication profession benefits when its members demonstrate good citizenship to employers, other constituencies, and the public.

Anonymity and Online Community: Identity Matters

While anonymity may allow people to feel more free and disinhibited to discuss otherwise embarrassing or stigmatizing topics, it can also be a community's biggest enemy.

Social Web Application Design

Luke has made some great slides about Social Web Application Design, saying some very sensible things very well. I particularly like the 'System' diagram that shows how, when thinking about a simple photo, how it can be connected to other entities and related, aggregated and re-presented.

Moving Toward Knowledge-Building Communities in Informational Web Site Design

In this article, we describe how a knowledge-building community perspective can lead to a framework for designing an informational Web site. We illustrate the framework through our work on the Arthritis source, an informational Web site helping users acquire information about arthritis. The resulting framework provides one means of addressing challenges that arise in the design and development of such informational Web sites.

Arrows in Our Quiver

On mailing lists, at conferences, in conversations at cocktail hours, I'm starting to see a growing awareness of how our various disciplines form a community of practice.

Moving a Community to the Web: Creating Hyperviews: Online

This panel discusses the issues involved in creating Hyperviews: Online, the web-based newsletter for the STC Online Information Special Interest Group (SIG). The panel explores why Hyperviews, the hardcopy newsletter for the Online Information SIG, was moved to the web and the design decisions the editorial staff made to accomplish the move. The panel also discusses what tools and methods they used, what worked and what didn’t, as well as future directions for Hyperviews. The panel includes the Online Information SIG manager, newsletter editor, and newsletter assistant editor. The panel will also encourage feedback and brainstorming from the Online Information SIG community it serves.

Design for Community: An Interview with Derek M. Powazek

Derek M. Powazek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, {fray}, Kvetch!, and SF Stories. Christine Perfetti, a consultant at User Interface Engineering, recently talked with Derek about his experience. Here is what he had to say about creating effective online communities.

Moving Toward Knowledge-Building Communities in Health Information Website Design

In this paper, we describe our work with the Arthritis Source website and our efforts to develop a community of learners in that context. We argue that given proper architectural support, efforts to listen to learners can effectively foster collaboration between the authors of an informational web site and its users and help community building among its users through a dynamic knowledge base.