Influencing Strategy by Design: Design Skills

Many design organizations seek to impact strategic decision-making by learning how to speak the language of business. But until they master these new skills, they are likely to be the least qualified people to discuss business strategy at the corporate decision-making table. Yet no one else at the table besides the design team has a complete set of design skills.

Wroblewski, Luke. Functioning Form (2008). Articles>Web Design>Collaboration>Persuasive Design