'Blogging' is a Web-based form of communication that is rapidly becoming mainstream. In this paper, we report the results of an ethnographic study of blogging, focusing on blogs written by individuals or small groups, with limited audiences. We discuss motivations for blogging, the quality of social interactivity that characterized the blogs we studied, and relationships to the blogger¡¯s audience. We consider the way bloggers related to the known audience of their personal social networks as well as the wider 'blogosphere' of unknown readers. We then make design recommendations for blogging software based on these findings.
Yesterday a Twitter post (a tweet) by Mashable’s Pete Cashmore became so popular that traffic from Twitter crashed a blog. This sounds very similar to a common social media phenomenon originally known as the Slashdot effect (and later also the Digg effect), where a post on a popular social media site pushes more traffic than the target site can handle. An interesting thing here is the mechanics of Twitter, which is fundamentally different from Digg and Slashdot. It’s not a social news site, with a front page that all visitors go to.