Measuring the Influence of Blogs on Consumers, the Media and Corporate Reputation

According to the report "State of the News Media 2005" from the Project for Excellence in Journalism, "more than a third of Americans, some 36 percent, are regular consumers of four or more different kinds of news outlets—network news, local TV, newspapers, cable, radio, the Internet and magazines."

Woods, Julie. Business Communication World (2005). Articles>Web Design>Audience Analysis>Blogging