How to Determine Monthly Web Site Visitors

If you pay another business to host your Web site, give them a call. Tell them you want monthly traffic reports delivered to you each month.

Costello, Rick. STC Chicago (2003). Articles>Web Design>Assessment>Log Analysis

Traffic Log Patterns

The relative popularity of a site's pages, the number of visitors referred by other sites, and the traffic from search queries continue to follow a Zipf distribution.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Assessment>Log Analysis

Web Analytics, Demystified

Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies.

Sherman, Chris. Search Engine Watch (2005). Articles>Web Design>Assessment>Log Analysis

Measuring Website Performance: Part 3

Your web server archives the information needed to generate these numbers and many others. The raw data is stored on the server in what is known as a log file. The statistics referenced above are best accumulated through the use of a log analysis program to convert your hard-to-read server log files into an understandable format.

Shreves, Ric. Water and Stone (2004). Articles>Web Design>Assessment>Log Analysis