An Empirical Investigation of Color Temperature and Gender Effects on Web Aesthetics  

Limited research exists on the relevance of hedonic dimensions of human-computer interaction to usability, with only a small set of this research being empirical in nature. Furthermore, previous research has obtained mixed support for gender differences regarding perceptions of attractiveness and usability in Web site design. This empirical research addresses the above gap by studying the effects of color temperature and gender on perceptions of Web site aesthetics.

Coursaris, Constantinos K., Sarah J. Sweirenga and Ethan Watrall. Journal of Usability Studies (2008). Articles>Web Design>Aesthetics>Gender