Blog Voice: How to Command Attention

With over 4 million distinct blog voices in the blogosphere, how can you differentiate yourself? By being an interesting voice. Interesting voices are made, not born, and now you can learn some ways to become more interesting and influential in blogdom. CAUTION: not for boring blah blah blah bloggers who are smug and self-satisfied.

Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging

Blogging as Social Activity, or, Would You Let 900 Million People Read Your Diary?  

'Blogging' is a Web-based form of communication that is rapidly becoming mainstream. In this paper, we report the results of an ethnographic study of blogging, focusing on blogs written by individuals or small groups, with limited audiences. We discuss motivations for blogging, the quality of social interactivity that characterized the blogs we studied, and relationships to the blogger¡¯s audience. We consider the way bloggers related to the known audience of their personal social networks as well as the wider 'blogosphere' of unknown readers. We then make design recommendations for blogging software based on these findings.

Nardi, Bonnie A., Diane J. Schiano and Michelle Gumbrecht. Comcast (2003). Articles>Web Design>Blogging>Social Networking

Blogging Goes Legit, Sort Of

Despite the timeliness of the issues, many bloggers are wondering whether their craft can be taught in journalism school.

Shachtman, Noah. Wired (2002). Articles>Web Design>Writing>Blogging

Boost Your Website With Expert Content

The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.

Warren, Robert. TypePad.com (2003). Articles>Web Design>Writing

Bottoms Up: Designing Complex, Adaptive Systems

Web design is under attack. Our enemy is a dangerous meme known as reductionism. This devious adversary is spreading the notion that we can fully understand Web sites as a combination of simpler components, and that we can break the process of design into lots of quick steps and clearly defined deliverables.

Morville, Peter. New Architect (2002). Articles>Information Design>Web Design

Branding and Usability

Many web sites exist primarily to create or strengthen the brand for a product or service. We’re finding that a site’s usability can dramatically affect branding. And the graphical aspects of the site — such as logos or evocative pictures — have much less effect on branding than we expected.

User Interface Engineering (1999). Articles>Usability>Web Design

Branding Copy and Web Sites: A Bad Fit

The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Marketing

Brewster Kahle Saves the Web

The Internet Archive is one of the largest archives of digital media in existence. It contains five times more information than is in the Library of Congress and several times more information than is currently available publicly on the web. David Womack interviewed its creator, Brewster Kahle, for Loop.

Womack, David. AIGA (2002). Articles>Web Design>History

Bridging the Designer–User Gap

Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Usability

Bridging the Gap: A Genre Analysis of Weblogs  

Weblogs (blogs)--frequently modified web pages in which dated entries are listed in reverse chronological sequence--are the latest genre of Internet communication to attain widespread popularity, yet their characteristics have not been systematically described. This paper presents the results of a content analysis of 203 randomly-selected weblogs, comparing the empirically observable features of the corpus with popular claims about the nature of weblogs, and finding them to differ in a number of respects. Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and under-estimate the importance of blogs as individualistic, intimate forms of self-expression. Based on the profile generated by the empirical analysis, we consider the likely antecedents of the blog genre, situate it with respect to the dominant forms of digital communication on the Internet today, and advance predictions about its long-term impacts.

Herring, Susan C., Lois Ann Scheidt, Sabrina Bonus and Elijah Wright. (We)blog Research on Genre Project, The (2004). Articles>Web Design>Writing>Blogging

Budgeting for Advertising and Customer Experience

The most effective companies realize that they can't succeed on advertising alone; the customer matters.

Hurst, Mark. uiGarden (2007). Articles>Web Design>Usability>User Experience

Build a Cross-Platform Web Design Testing Station in Mac OS

Everybody talks about cross–platform testing, but nobody’s shown how to do it on a nuts–and–bolts level. Until now. Sciortino’s comprehensive tutorial for Mac–based web designers will set you up with the testing platform of your dreams. (’Nix and Windows users, we hope to do the same for you in a future issue.)

Sciortino, Paul. List Apart, A (2002). Articles>Usability>Web Design

Build a Search Engine in PERL

Everything you wanted to know about using PERL to build a simple search engine for your site (but were afraid to ask).

Ryan, Joseph. List Apart, A (2002). Articles>Web Design>Search

Build Custom Templates for Your Data-Driven Web Sites

Most developers dread dealing with HTML tables and cells to build their Web sites. For one thing, tables make it difficult to modify the site later or to change its appearance. Discover some basic techniques for writing Web sites that you can later re-skin by using templates during the site's initial creation. Also, learn why you should use data-driven techniques for your own Web sites.

Ramirez, Ken. IBM (2008). Articles>Web Design>Databases>SQL

Building a Better Interface

If you build it, they may or may not come. But if they do come and you've built it badly, they almost certainly won't come back. While it's immensely difficult to figure out what makes a user bookmark a site, usability is a critical factor. Despite this, most Web builders spend far too little time thinking about this aspect of site design.

Shafer, Dan. Builder.com (1998). Articles>Usability>Web Design

Building a Database-Driven Web Site Using PHP and MySQL

A hands-on look at what's involved in building a database-driven Web site. We'll be using two new tools for this: the PHP scripting language and the MySQL relational database.

Yank, Kevin. MySQL (2004). Articles>Web Design>Server Side Includes>SQL

Building a SQL Server 2005 Integration Services Package Using Visual Studio 2005

A comprehensive start from scratch and step-by-step approach to learn this important procedure. This illustrated article is your guide to SSIS designing.

Krishnaswamy, Jayaram. ASPAlliance (2006). Articles>Information Design>Web Design>SQL

Building a Truly World Wide Web: A Review of the Essentials of International Communication    

Though the Web knows no borders, linguistic, cultural, technological and legal barriers have confined most of the Web's growth to the United States. Only by addressing these challenges will Web authors reach a truly worldwide audience. This review of contemporary literature examines the current demographics of Web usage and the challenges these demographics reveal. Next, I describe some of the prevailing maxims guiding Web authors, and other technical communicators involved in the creation of World Wide Web content with the intent of reaching international audiences, and explain how and why these approaches are effective. Finally, I address contemporary thought on what can be achieved by making the World Wide Web a true international medium.

Arnold, Mitchell D. Technical Communication Online (1998). Articles>Web Design>International

Building the Front End: Craft Intelligent and Intuitive Front Ends for Ajax Applications

With Ajax still one of the industry's hottest buzzwords, more and more applications are being built with Ajax technologies. However, it's not always easy to build a good application. This article focuses on how to build intuitive, easy-to-use Ajax-driven applications.

McLaughlin, Brett D. IBM (2007). Articles>Web Design>User Interface>Ajax

Building the Semantic Web

In the information age it is widely understood that there is now too much information. Some of this newly created information will most certainly be valuable, but despite marked improvement in search tools, finding the valuable information is a slow panhandle. Perhaps in light of this situation, the W3C under the direction of Berners-Lee has begun to build the foundation for the next phase of the web. This phase, called the Semantic Web, will make information stored with this technology much more processible by machines.

Emonds-Banfield, Peter. Orange Journal, The (2002). Articles>Web Design>XML>Metadata

Building the Treasure House: Creating Knowledge Bases on the World-Wide Web  

Web knowledge bases offer an excellent platform for delivering technical documentation and customer support information. They also represent an area of great opportunity for technical communicators to expand their skills, satisfy their customers, and create value for their employers or clients. This session explores the components of a web knowledge base and the tasks involved in planning and building one.

Massa, Jack A. STC Proceedings (1998). Articles>Documentation>Online>Web Design

The Bull's-Eye: A Framework for Web Application User Interface Design Guidelines

A multi-leveled framework for user interface design guidelines of Web applications is presented. User interface design guidelines tend to provide information that is either too general, so that it is difficult to apply to a specific case, or too specific, so that a wide range of products is not supported. The framework presented is unique in that it provides a bridge between the two extremes. It has been dubbed the "Bull's-Eye' due to its five layers, represented as concentric circles. The center of the Bull's-Eye is the Component layer, followed by Page Templates, Page Flows, Interface Models and Patterns, and Overarching Features and Principles. To support this approach,requirements were gathered from user interface designers,product managers, UI developers, and product developers. Also, usability testing of the guidelines occurred on several levels, from broad guideline tests to more specific product tests. The guidelines and lessons learned are intended to serve as examples for others seeking to design families of Web applications or Web sites.

Beier, Betsy and Misha W. Vaughan. uiGarden (2006). Articles>Web Design>User Interface

But There's Only So Many Ways to do Something, Right?

We're often victims of design piracy. Roughly once a week someone emails us with an anonymous tip that someone has ripped off our "UI look and feel" and is using it for their own site or their own app. It's amazing what people and businesses think they can get away with. We send the violators an email letting them know they can't take our work, our words, our code, or our design. 98% of the time the violators respond favorably and take the design down or alter it sufficiently that it's no longer recognizable as our design. 1% of the time it takes a few emails before they acquiesce. And 1% of the time it requires legal intervention.

Signal vs. Noise (2007). Articles>Intellectual Property>Copyright>Web Design