Alternative Ways to Measure the Effectiveness of Your Intranet Sites

When you measure hits on inter/intranet sites, you are measuring overall volume of usage -- how many times parts of your site have been opened. However, hits don't distinguish between the opening of an entire page or a single illustration. There are many additional ways of measuring usage. However, measuring the "userability" of a site is just as important in order to improve usage numbers. But the first place any communicator should start when measuring the effectiveness of electronic communications is to identify the original objectives for putting something on-line. Conducting some baseline audience research upfront to make sure your electronic solutions will be as effective as possible and then measuring afterward to see if the intended objectives are being met.

Sinickas, Angela D. Sinickas Communications (2000). Articles>Web Design>Intranets>Log Analysis

Altruistic vs. Narcissistic Web Sites

Users are repulsed by web sites that are narcissistic, egotistic, corporate-speak, hard to understand, and difficult to use. Users are attracted to and enjoy web sites that are altruistic, user-prioritized, user-focused, easy to understand, easy to use, and full of fresh, relevant content.

Streight, Steven. Blogger.com (2004). Articles>Web Design>User Centered Design>Usability

Amex Woes Highlight Common PDF Accessibility Problem

American Express has come under criticism, and potential legal action, for the lack of accessibility of its credit card website. A blind customer of American Express credit cards found that Amex's change in the presentation of its online credit card statements from HTML to PDF format effectively prevented him from accessing his financial information online.

Rourke, Chris. User Vision (2007). Articles>Web Design>Accessibility>Adobe Acrobat

An Agreement With a Web Designer: What Should it Look Like?

Whether you're spending a few hundred dollars, or thousands of dollars, on your website, you should have a written agreement with your web designer. Here's what to include.

Bennaco (2004). Articles>Web Design>Contracts

Analyzing Usability of a Beta-Version Web Site Through Server Logs, User Profile Data, and Online Questionnaire Responses  

This paper discusses the use of automated data collection to learn from hundreds of beta-test users of a web-based industrial product database how successfully the product met their needs. The collected data consisted of web server log data, opinion data from online questionnaires and follow-up interviews, and user profile data from telerecruiting and online registration was also collected. In the Proceedings of the 1998 Usability Professionals' Association Conference.

Kantner, Laurie and Larry Rusinsky. Tec-Ed, Inc. (1998). Articles>Web Design>Usability

Anatomy of a Corporate Intranet Project  

Today more and more companies use intranets to communicate with employees and to help them perform their jobs. An intranet is an internal network that operates like the Internet.

Rhines, Becky. STC Proceedings (1998). Articles>Web Design>Intranets

Anatomy of a Weblog

In some sense, weblogs sum up what's so great about the Internet. Like fanzine editors before them, weblog editors embrace a topic or theme and run with it. Weblogs are a great indicator of what's happening on the Internet and within the web community.

Barrett, Cameron. Camworld (2005). Articles>Web Design>Writing>Blogging

And Then There Were Adwords... An Introduction

If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. Adwords is the name of the pay-per-click system offered by Google on its search engine.

Pires, Halstatt. Ezine Articles (2006). Articles>Web Design>E Commerce>Search

Annotating the Web with Atom

You've seen reader comments on weblogs and other Web 2.0 sites, but the Atom protocol makes it possible to create and manage such comments in a very flexible way. Flexible Web annotations is an idea that will open up an entirely new class of Web applications with very little actual new invention. Learn how to create a system to manage annotations for anything on the Web, from nearly anywhere.

Ogbuji, Uche and Eric Larson. IBM (2008). Articles>Web Design>Information Design>RSS

Anonymity and Online Community: Identity Matters

While anonymity may allow people to feel more free and disinhibited to discuss otherwise embarrassing or stigmatizing topics, it can also be a community's biggest enemy.

Grohol, John M. List Apart, A (2006). Articles>Web Design>Community Building

The Applicability of the ADA to the Internet

As the Internet has increased in prominence in all sectors of society, interested individuals have begun to question whether or not the Internet should be included in the regulations set forth by the Americans with Disabilities Act. Right now there is no explicit reference to the Internet in any of the language of the act.

Bohman, Paul. WebAIM (2000). Articles>Web Design>Accessibility>Policies and Procedures

Applying Brand To An Intranet

Brand has become an integral part of the employee communicator's role as organizations recognize the importance of employee behaviors in building brand. When it comes time to integrate brand elements into the intranet or portal, good usability practices and testing can guide that integration, ensuring desired employee behaviors.

Wilson, Stacy and Susan Weinschenk. Communication World Bulletin (2003). Articles>Web Design>Intranets

Applying Web 2.0 Technologies to Technical Documentation

This article is based on my presentation at the Institute of Scientific and Technical Communicators' annual conference in October, 2006. Every now and then, there is a change in the value of what technical authors deliver. These are moments when organisations pay attention to technical documentation. This is because they recognise that these changes mean they can create something that will be of real value to the business and to their customers. In recent years, there have been three "waves of interestingness". The first wave was the introduction of Windows Help (WinHelp). The second major wave was the introduction of the Internet and intranets. This was a time when organisations looked at how they could transfer large amounts of information from paper to online. They were faced with issues such as how users could access and understand all this information easily - issues that technical communicators deal with on a day-to-day basis. I believe we're just about to approach the new wave, which we have called "Tech Writing 2.0".

Pratt, Ellis. Cherryleaf (2006). Articles>Web Design>Documentation>Technical Writing

Are We There Yet?

It's true: even simple projects get messy. Christina Wodtke comes clean on Swiss Army knives, the writing on the wall, and the untidy glory of the Boxes and Arrows redesign contest.

Wodtke, Christina. Boxes and Arrows (2006). Articles>Web Design>Project Management>Case Studies

Arquitectura de Información: Una Disciplina "De Lujo" en Chile

Un resumen de la historia y estado actual del campo de la Arquitectura de Información en Chile.

Gutierrez, Malisa and Javier Velasco. AIfIA (2003). (Spanish) Articles>Web Design>Information Design

Arrows in Our Quiver

On mailing lists, at conferences, in conversations at cocktail hours, I'm starting to see a growing awareness of how our various disciplines form a community of practice.

Olsen, George. Boxes and Arrows (2002). Articles>Web Design>Community Building

The Art of Being Human

Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.

Usborne, Nick. ClickZ (2001). Articles>Web Design>Writing

The Art of Being Human

Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters. Dealing with the bare technology of online interactions is a cold experience for many, or even most of us. It makes us feel anxious. Technology isn't warm. It has no heart. It neither understands us, nor cares for us. For many Web sites, whether for businesses or organizations, we simply plug in and play the bare technology - the super-duper means of information delivery. All the site visitor sees and feels is the design, the interface, the links and the clicks. The experience is about as warm and human as banking with an ATM machine.

Spool, Jared M. User Interface Engineering (2002). Articles>Web Design>User Centered Design>Usability

The Art of Blogging, Part 1: Overview, Definitions, Uses, and Implications

Innovations build on existing perceptions and structures - at least until the new ideas are fully manifested. Then, the innovation discards the shackles of the old model and stands on its own merits and strengths. The development of video is often used to support this phenomenon. Video was initially used only to tape existing live stage performances - a new concept built on the perceptional structure of the existing. True innovation in this medium did not occur until someone recognized the uniqueness of video, and the limitations of live stage shows.

Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging

The Art of Blogging, Part 2: Getting Started, "How To", Tools, Resources

The best way to learn to blog is to blog. Fortunately, getting started is fairly simple. Three main options exist: hosted, remote server, and desktop.

Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging

As Simple As Possible

The virtues of simplicity are well-known among experienced systems designers. And many of the things that are 'right' with simpler software systems are also applicable to Web pages and site designs.

Sullivan, Terry. All Things Web (1996). Articles>Usability>Web Design

Ask Jeeves and Urinating Canines

First, there were butlers. Then, there were search engines. Today, there is Jeeves, a hybrid less expensive than the former and more user-friendly than the latter. Others have followed in Jeeves's footsteps, but his loafers are hard to fill. While he is no longer an original, he continues to be invaluable for net-novices and net-addicts alike.

Berkowitz, David. WebWord (2000). Articles>Web Design>Search

Assemble a Cross-Platform Firefox Extension

XUL is a surprisingly easy way to build cross-platform browser extensions or even stand-alone applications. Discover how to build powerful, flexible Mozilla browser extensions that go beyond the capabilities of other tools like embedded scripting languages or CGI--because they're built right into the user's browser.

Ogbuji, Uche. IBM (2007). Articles>Information Design>XML>Web Browsers

Assessing Information Needs of Diverse Users to Guide Web Design and Content Development  

This paper presents a qualitative study of Centers for Disease Control and Prevention's diverse users and their mental models regarding injury-related content. The study employed an innovative modified contextual inquiry method utilizing tailored, in-depth interviews with five distinct user groups. Included in this paper is a detailed description of the background, framework, and method used for this study. Analysis of the full results was still in process at the due date of this paper. The results will be in the presentation's slide set and available from the STC website www.stc.org.

Pettit Jones, Colleen and Susan J. Robinson. STC Proceedings (2004). Articles>Web Design>Scientific Communication>Biomedical

Assessing Web Site Usability from Server Log Files  

White paper on how to glean usability data from web server log files and how to use that data.

Tec-Ed, Inc. (1999). Articles>Web Design>Usability