Usable Interactive Voice Response Applications

An Interactive Voice Response (IVR) application is any telephone-based application which interactively takes input from callers and returns output in the form of a previously recorded human voice or other auditory information (Noonan). Cost and efficiency considerations means that IVR applications are fast becoming a common supplement, or indeed alternative, to direct contact with customer service representatives. The principles of User-Centred Design can be applied to make a more efficient and intuitive IVR applications. A solely auditory interface means that the user can hear only one thing at a time. The interface is sequential. With visual interfaces, like computer screens, it is possible to emphasise content through fonts or colour. The user can review any part of the screen at a glance. Therefore, the manner and order in which information is rendered on an IVR application is very important. The following are some guidelines for the design of an intuitive IVR application.

Gaine, Frank. Frontend Infocentre (2001). Articles>User Interface>Accessibility>Voice