Emotion is one of the strongest differentiators in user experience namely because it triggers unconscious responses to a product, website, environment or interface. Our feelings strongly influence our perceptions and often frame how we think about or refer to our experiences at a later date.
Spillers, Frank. Demystifying Usability (2004). Articles>Usability>User Experience>Emotions
It is important to remember that the experience a person has using a product or service is every bit as important as that product or services usability.
Frontend Infocentre (2009). Articles>User Experience>Usability>Emotions
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