Marketing Isn't a Dirty Word

Think you're not into marketing? Think again. As UX professionals, we share much in common with our close cousins, the marketers. We all seek to understand customers--needs, preferences, behaviors, attitudes, and more. We all seek to create positive touchpoints with customers and, in turn, a positive affiliation with our product or company brand. We all know the importance of communicating effectively with customers and evaluating the performance of our work.

Jones, Colleen. UXmatters (2007). Articles>User Experience>Marketing

Understanding the Persuasive Flow

Wiggly, distracting, or poorly placed ads irritate users. Worse, they teach site visitors to ignore whole sections of layout. Yet some online ads work. They capture visitors visually, and present an engaging hook. They get visitors to click. Even, at times, from the home page. So what's the difference?

Michaels, Mary M. UI Design Newsletter (2007). Articles>Web Design>Marketing>User Experience

Online Advertising: Factors That Influence Customer Experience

In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.

Kirmani, Shazeeye and Shamugam Rajasekaran. UXmatters (2009). Articles>Web Design>Marketing>User Experience