There is no single best way to have users sign up for an account online, because there are too many variables to be considered for this aspect of the user experience. Varying factors can include security, purpose of the account, understanding of the user at the time of signup, what information they must have ready and what they will have to do next, among other things. So to point to a cool new site – even a competitor’s – and say “I want a one-field signup process like that!” does not necessarily serve your needs or your user’s. In fact, there is an awesome site I recommend to people that suffers greatly from a confusing signup process because they tried to simplify it too much.
Questions of ethics and conflict can seem far removed from the daily work of user experience (UX) designers who are trying to develop insights into people's needs, understand their outlooks, and design with empathy for their concerns . In fact, the converse is true: When conflicts between businesses and customers--or any groups of stakeholders--remain unresolved, UX practitioners frequently find themselves facing ethical dilemmas, searching for design compromises that satisfy competing camps. This dynamic is the essential pattern by which conflicts in goals and perspectives become ethical concerns for UX designers. Unchecked, it can lead to the creation of unethical experiences that are hostile to users--the very people most designers work hard to benefit--and damaging to the reputations and brand identities of the businesses responsible.
Explains how the new name of the former STC Usability SIG better serves the growing number of technical communicators whose work encompasses the overall product--not just usability or documentation.