Rosenfeld Media: UX Publishing Startup: An Interview with Lou Rosenfeld and Liz Danzico

After working on five books as an editor or co-author, Lou Rosenfeld became disenchanted with the traditional book publishing model. So, in late 2005, he founded Rosenfeld Media, a new publishing house that develops short, practical, useful books on user experience design. Rosenfeld Media published their first book, Mental Models: Aligning Design Strategy with Human Behavior, in early 2008. I recently had the opportunity to interview Lou—along with Liz Danzico, Senior Development Editor at Rosenfeld Media—about starting a new publishing house and “eating their own dog food.”

Kaufman, Joshua, Louis Rosenfeld and Liz Danzico. UXmatters (2008). Articles>Interviews>User Experience>Case Studies

Secil Watson Tells Jesse James Garrett About Experience Design at Wells Fargo

When I joined the company, they were making the transition from being an online servicing group, where people could access their accounts and check their balances, to one where they could start a relationship with their customers, through selling anything from checking accounts to brokerage accounts to services on those accounts.

Watson, Secil and Jesse James Garrett. Adaptive Path (2008). Articles>Interviewing>User Experience>Case Studies

Building Ease of Use Into the IBM User Experience  

This paper provides an overview of the process and organizational transformation that IBM has gone through in improving the user experience with our offerings.

Vredenburg, K. IBM (2003). Articles>Web Design>User Experience>Case Studies

Lessons from a Street-Side UX Designer!

This example offers some insights into how ‘the arousal of the feeling of trust’ is dependent on the design of features and overall user experience, for the business transaction to kick off. The learning can be particularly applied in the context of online business portals and websites.

Katre, Dinesh S. Journal of HCI Vistas (2007). Articles>User Experience>Case Studies

Connecting the Dots of User Experience    

The article presents a point of view about analyzing and designing the user experience within pervasive networks made of distributed services and applications, where the user is the primary actor who freely and opportunistically connects and activates the system components following an activity-driven process. A digital content case study is used to outline the main characteristics of this scenario and to introduce a tool for user experience modelling and designing. From the application of this model are proposed some considerations about how the design process could change to support this vision.

Brugnoli, Gianluca. Journal of Information Architecture (2009). Articles>Information Design>User Experience>Case Studies