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Aligning UX Issues’ Levels of Severity with Business Objectives

Over the past several years, I’ve grown increasingly dissatisfied with the vague and somewhat solipsistic nature of the gradations UX professionals typically use to describe the severity of usability issues. High, medium, and low don’t begin to sufficiently explain the potential brand and business impacts usability issues can have.

Sherman, Paul J. UXmatters (2010). Articles>User Experience>Assessment>Business Case