When ROI Isn't Enough: Making Persuasive Cases for User-Centered Design

Making the case for user-centered design (UCD) is a topic of recurring discussion for UX professionals. Much of the discussion has centered on strictly objective approaches such as cost-benefit or return-on-investment (ROI) analysis. However, recent commentary suggests proving ROI is not always enough.

Jones, Colleen. UXmatters (2007). Articles>User Centered Design>Project Management>Workplace