A Bright Idea: Web-Based Surveys

If you’re looking for a quick, simple, and cost-efficient way to survey your members, you may want to try a Web-based survey service such as Zoomerang. Zoomerang offers users the ability to create and design their own surveys, send the surveys to targeted groups, and download the results, which Zoomerang tabulates.

McEwen, Kathryn. Tieline (2003). Articles>User Centered Design>Methods>Surveys

Customer Satisfaction Measurement  

What are the best ways to measure customer satisfaction? Wiley shares some of her ideas.

Wiley, Ann L. Intercom (2006). Articles>User Centered Design>Methods>Surveys

Developing and Implementing Effective Web-Based Surveys  

In this paper we will report on the development and implementation of the first part of a two-part web-based survey distributed to a university population of over 20,000 faculty, staff and students. This large-scale project presented multiple operational, technical and design challenges. User-centered design was crucial to the successful development and deployment of the survey. This survey tool was used to explore the richness and potential value of web surveys motivated by a combination of a desire to improve both the survey-taking process and results-computing process. The objective of this research is to design and implement an effective Web survey tool, record user participation, determine the value of implementing a two-part survey over time (longitudinal), and to identify improvements for future web-based surveys. The benefit to the organization will be the identification of service areas in need of improvements and the ability to match satisfaction level with actual product/service costs.

Andrews, Susan and Susan Feinberg. STC Proceedings (1999). Articles>User Centered Design>Methods>Surveys

Finding a Cure for Survey Fatigue  

A downward trend in survey response rates is often blamed on the fact that people simply become tired of taking surveys. Butthere are ways to avoid the malaise setting in, says Angela Sinickas, a key one being making sure thatpeople feel their opinions are actually being listened to. Here she shares three common causes of survey fatigue and how to deal with them.

Sinickas, Angela D. Sinickas Communications (2007). Articles>User Centered Design>Methods>Surveys

"Sell" Your Survey With Direct Marketing Design  

We think about them every day. We try to anticipate their every need, predict their every question. They are our readers, our audience, the users and consumers of our documentation.

Stelmack, Rebecca L. Intercom (1999). Articles>User Centered Design>Methods>Surveys