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Analysis, Plus Synthesis: Turning Data into Insights

In this article, I will outline an approach to gleaning insights from primary qualitative research data. This article is not a how-to for creating the design tools that are often the outputs of primary qualitative user research—such as personas, mental models, or user scenarios. Instead, it identifies an approach to generating overarching insights, regardless of the design tool you want to create.

Ellerby, Lindsay. UXmatters (2009). Articles>User Centered Design>Interviewing>Research