Customer Support on the Web: Don't Call Us, We'll Call You

Sometimes, when a customer looks for contact information for Customer Support, it is hidden from view or buried beneath layers of menus. Some companies even deliberately hide their contact information, because they simply don't want customers to contact them. So, what factors should you consider if your goal is providing more optimal customer support on the Web?

Szuc, Daniel. UXmatters (2007). Articles>Web Design>User Centered Design>Help

Document to the Question: Understanding What Users Ask and Where They Look for the Answers  

The user's idea of the problem is often very different than the help or program designer's. The online help topics often reflect the designer's viewpoint, not the user's.

STC India (2003). Articles>Documentation>User Centered Design>Help

Making Help More Human, and Other Discussions

Discusses a number of trends in the technical writing world, particularly the need to make help more human by adopting conversational tones and addressing the angry/frantic state of the user.

Johnson, Tom H. and Heidi Hansen. Tech Writer Voices (2007). Articles>Documentation>User Centered Design>Help

Online-Dokumentation aus Anwendersicht  

Benutzerinstruktion muß sein. In Form von Online-Documentation ist sie unmittelbarer Teil des Programms.

von Obert, Alexander. Techwriter.de (1998). Articles>Documentation>User Centered Design>Help

User Assistance in the Role of Domain Expert

This article explores the role of user assistance in providing domain-centric online Help--rather than Help that simply explains obvious user interactions with well-designed user interfaces--and provides a pattern for and examples of expert guidance.

Hughes, Michael A. UXmatters (2007). Articles>User Centered Design>Help>Online

Users Read Help Manuals Like an Encyclopedia, Not a Novel

Users turn to help to look for a specific question, just as someone consults an encyclopedia for a specific question. No one reads the entire encyclopedia/manual, nor is anyone expected to. Well-written encyclopedias allow users to find information through indexes, tables of contents, alphabetical organization, and search fields.

Johnson, Tom H. I'd Rather Be Writing (2008). Articles>Documentation>User Centered Design>Help

Progressive User Adoption

User assistance can add value to a product or Web service’s business model by influencing how deeply users adopt new features or services. As more products employ pay-as-you-go models like that of SaaS (Software as a Service), the contribution user assistance makes becomes increasingly more important.

Hughes, Michael A. UXmatters (2009). Articles>Documentation>User Centered Design>Help