Excuse-ability

Without innovative solutions that are imaginative and that promote the talents of the producer, the designer is left solving narrow, piecemeal issues that don't add up to much. Which is why Nielsen and Tahir reduce everything to the banal. They accept that the interface is the most critical aspect of the product, losing sight of the possibilities of the product itself.

Perks, Martyn. Spiked Online (2002). Articles>Usability>Web Design>CRM