Focus Group Usability Testing

In today’s financial climate, organisations are trying to cut costs. This has led to lots of new and innovative cost-cutting usability techniques springing up. Some of them are ingenious, but not every cost saving measure is a good idea. One technique that is becoming popular with some is focus group usability testing. I recommend that you avoid this technique completely. I’ll try to explain why.

Hamill, David. Good Usability (2008). Articles>Usability>Testing>Focus Groups

Focus Groups vs. Usability Testing: What, When and Why?

Focus groups and usability testing are two very useful but very different user research disciplines. This article will look at the difference between focus groups and usability testing, the pros and cons of each and when in the development process you should use them.

Gray, Alistair. Webcredible (2009). Articles>Usability>Testing>Focus Groups