#29751
Do Staff Make Use of Personalisation Features?
Organisations around the world have already made their first forays into personalisation, however many more organisations are questioning what to personalise and how to go about it. So who is using personalisation and how effective is it?
Grenfell, Catherine. Step Two (2007). Articles>Content Management>Personalization>Usability
#11819
Most usability studies focus on ease-of-learning rather than on long-run efficiency. Ease-of-learning is an appropriate goal for products that are used infrequently, like many commercial Web sites, automatic teller machines (ATMs), or Microsoft PowerPoint. However, ease-of-learning should not be the primary goal for products like corporate accounting and purchasing software or CAD software that are used many times a day, often by 'power users'. For products where most users soon become experts and use the products daily, efficiency should be the primary usability attribute, with ease-of-learning a secondary attribute.
Wilson, Chauncey E. Usability Interface (1997). Articles>Usability>Personalization
#33444
Usability wins over Personalisation in Cost Effectiveness
Jupiter Research reports that only 14% of consumers say personalised offers or recommendations on shopping Web sites lead them to buy more often from online stores, and just 8% say that personalisation increases their repeat visits to content, news or entertainment websites. By contrast, the majority of consumers said that basic site improvements would make them buy or visit websites more often - 54% cited faster-loading pages and 52% cited better navigation as greater incentives.
Light, Ann. Usability News (2003). Articles>Web Design>Usability>Personalization
#35106
Customization of UIs and Products
Websites that let users customize the UI have the same measured usability as regular sites. Sites for customizing products, however, score substantially worse due to complex workflow.
Nielsen, Jakob. Alertbox (2009). Articles>Web Design>Usability>Personalization
