Breaking Down the Silos: Usability Practitioners Meet Marketing Researchers

I often find that client companies keep two disciplines locked up in separate silos—usability research within IT and marketing research within the Marketing Services department. This can have a serious impact on the sharing of information relating to customer experience.

Kozatch, David. UXmatters (2008). Articles>Usability>Marketing>Collaboration

Another Usability Tool: Marketing  

Discusses how working closely with marketing can improve usability.

Swartz, Andrew. Serco (2005). Articles>Usability>Collaboration>Marketing