A directory of resources inthe field of technical communication.

Articles>Usability>Marketing>Collaboration

2 found.

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1.
#33297

Another Usability Tool: Marketing   (PDF)

Discusses how working closely with marketing can improve usability.

Swartz, Andrew. Serco (2005). Articles>Usability>Collaboration>Marketing

2.
#31599

Breaking Down the Silos: Usability Practitioners Meet Marketing Researchers

I often find that client companies keep two disciplines locked up in separate silos—usability research within IT and marketing research within the Marketing Services department. This can have a serious impact on the sharing of information relating to customer experience.

Kozatch, David. UXmatters (2008). Articles>Usability>Marketing>Collaboration

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