I often find that client companies keep two disciplines locked up in separate silos—usability research within IT and marketing research within the Marketing Services department. This can have a serious impact on the sharing of information relating to customer experience.
Making decisions regarding your investments is difficult, even during the best of times, and it is interesting to look at the reasons and drivers behind 'putting your money where your mouth is'. Usability, I believe, is a key part of the investment decision process. In an increasingly complex and technological world, a lot of people are perusing, gathering, and analyzing financial information using the internet. This is often the key material that helps people make their investment decisions in one particular way or another.
Provides the rationale for usability testing the packaging of high-tech products, including lowered support costs, improved customer satisfaction, and increased sales.
Most children go through a phase in which everything in their surrounding environment is met with simple question: "Why?" I would contend that those of us in the social space could better help our clients if we all thought a little more like a five-year old.
Regular web users will almost certainly be aware of an increasing amount of ‘invasive’ advertising appearing online. A variety of methods are now being used to make online advertising almost unavoidable for the user.
It has long been acknowledged in the study of usability, that the usability of a product affects the associated brand identity. While study of usability is universal to any product design, it has sprung up with the advent of the world wide web. It is becoming more important of individuals and institutions to establish a strong on-line identity for themselves or their products.