http://tc.eserver.org/dir/Articles/Usability/E-Commerce A listing of the most recently indexed works about Articles and Usability and E Commerce in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Usability/E-Commerce http://tc.eserver.org/35454.html http://tc.eserver.org/35454.html When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales. http://tc.eserver.org/34870.html http://tc.eserver.org/34870.html The job of a retail site is to attract the consumer, sell the product, and deliver it. In the case of a manufacturer site, the only difference when encountering a retail customer is that, instead of delivering the product, the site may deliver the customer—to an authorized retailer. http://tc.eserver.org/33749.html http://tc.eserver.org/33749.html The economic pinch is encouraging more people to shop online, making website usability more important than ever. Those ecommerce sites that follow good usability practices will inevitably have a competitive advantage. What are the key things companies can do to make their site user friendly? http://tc.eserver.org/33012.html http://tc.eserver.org/33012.html Usability consultant Paul Englefield takes you on a journey to demonstrate that listening to your customers is the only way to provide the ultimate usability when designing an e-commerce site or Web-based applications. Through examples, the article weaves user-centered design techniques into the steps of designing an effective business site, focusing on gathering data about your customers' (and their customers') usage behaviors, offers two design models, and demonstrates how to integrate customers' input into the testing and evaluation process. http://tc.eserver.org/28025.html http://tc.eserver.org/28025.html A usability study was conducted to identify usability problems as well as recommendations for improvement for three travel sales websites. The study performed testing on twenty participants, between the ages of 19 and 65, recruited from the university campus consisting of students, faculty, and staff. The three websites tested were Expedia.com, Orbitz.com, and Travelocity.com. Each participant was given general instructions and a pre-survey to determine their demographics and level of Internet experience. The usability study tested participants on the task of finding the same itinerary on each travel website. The participant during testing was under observation of the experimenter that maintained an observation log. A post-survey along with a debriefing session was conducted to gather additional feedback. The average testing time for participants was 30 minutes. The results of this study are presented as well as a future research discussion consisting of the development of usability guidelines for designers of travel websites. http://tc.eserver.org/27961.html http://tc.eserver.org/27961.html The homepages of three leading Chinese retail banks are assessed for their usability. http://tc.eserver.org/26963.html http://tc.eserver.org/26963.html 摘要电子商务成功的关键是理解什么是使人们在网上购买东西的诱因，并且为他们提供方法进行购物交易。电子商务网页设计者必须充分理解目标市场的消费者行为。对于在线顾客的心理和期待的研究不仅能够帮助消费者和电子商务，而且可以帮助支持提供这些商务设备和电信基础设施的制造者。这篇文章将讨论我们在我们研究中遇到的一些事项：1）理解是什么促使中国消费者在线消费。2）西方网络可用性指南是否适合于中国的消费者 http://tc.eserver.org/26636.html http://tc.eserver.org/26636.html Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads. http://tc.eserver.org/26391.html http://tc.eserver.org/26391.html The lessons for FreshDirect's usability success can be applied to many e-commerce businesses. http://tc.eserver.org/25071.html http://tc.eserver.org/25071.html The key to the success of e-businesses is to understand what entices people to buy things online and to provide them with the means to carry out these shopping transactions. E-business Web page designers must also have a sound understanding of the consumer behaviors in the targeted markets. Research to understand the psychology and expectations of online shoppers will not only help consumers and e-businesses but also the makers of the equipment and telecommunication infrastructure which supports these businesses. This paper discusses some of the issues in our research to i) understand what motivates Chinese consumers to buy online and ii) whether the Web usability guidelines derived in the West are appropriate for Chinese consumers. http://tc.eserver.org/19540.html http://tc.eserver.org/19540.html This article analyzes consumer behavior on the Web. The purpose is to research patterns that characterize consumer actions in this environment. The study employs Nielsen//NetRatings Internet panel data in Finland. The four-month data for 65 panelists suggest three interrelated Web usage patterns that are highlighted here. The text will outline how these conclusions were reached and present other observations. http://tc.eserver.org/19292.html http://tc.eserver.org/19292.html In CRM, user acceptance is a huge issue. End users, who are rarely the same people who choose applications in the first place, can be extraordinarily resourceful when it comes to undermining or working around new products or implementations introduced by manager. All this means that creating applications that are efficient and enjoyable to use is imperative for both ISVs and CRM implementers.