西方可用性指南在中国电子商务站点设计过程中的应用和文化差异考虑

摘要电子商务成功的关键是理解什么是使人们在网上购买东西的诱因，并且为他们提供方法进行购物交易。电子商务网页设计者必须充分理解目标市场的消费者行为。对于在线顾客的心理和期待的研究不仅能够帮助消费者和电子商务，而且可以帮助支持提供这些商务设备和电信基础设施的制造者。这篇文章将讨论我们在我们研究中遇到的一些事项：1）理解是什么促使中国消费者在线消费。2）西方网络可用性指南是否适合于中国的消费者

Tham, Ming-Po, Guomei Zhou and Xiaolan Fu. uiGarden (2005). (Chinese) Articles>Usability>Localization>E Commerce

Chinese Banks Homepage Usability Research Report

The homepages of three leading Chinese retail banks are assessed for their usability.

Zhao, Ming. uiGarden (2006). Articles>Web Design>Usability>E Commerce

Consumers on the Web: Identification of Usage Patterns  

This article analyzes consumer behavior on the Web. The purpose is to research patterns that characterize consumer actions in this environment. The study employs Nielsen//NetRatings Internet panel data in Finland. The four-month data for 65 panelists suggest three interrelated Web usage patterns that are highlighted here. The text will outline how these conclusions were reached and present other observations.

Koiso-Kanttila, Nina. First Monday (2003). Articles>Usability>E Commerce

Cultural Considerations and Applicability of Western Usability Guidelines in the Design of Chinese E-commerce Websites

The key to the success of e-businesses is to understand what entices people to buy things online and to provide them with the means to carry out these shopping transactions. E-business Web page designers must also have a sound understanding of the consumer behaviors in the targeted markets. Research to understand the psychology and expectations of online shoppers will not only help consumers and e-businesses but also the makers of the equipment and telecommunication infrastructure which supports these businesses. This paper discusses some of the issues in our research to i) understand what motivates Chinese consumers to buy online and ii) whether the Web usability guidelines derived in the West are appropriate for Chinese consumers.

Tham, Ming-Po, Guomei Zhou and Xiaolan Fu. uiGarden (2005). Articles>Usability>Localization>E Commerce

How FreshDirect Delivered e-Commerce Success

The lessons for FreshDirect's usability success can be applied to many e-commerce businesses.

Seiden, Alan. Usability Professionals Association (2005). Articles>Web Design>Usability>E Commerce

The Slow Tail: Time Lag Between Visiting and Buying

Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.

Nielsen, Jakob. Alertbox (2005). Articles>Web Design>E Commerce>Usability

Usability in Customer Relationship Management (CRM)

In CRM, user acceptance is a huge issue. End users, who are rarely the same people who choose applications in the first place, can be extraordinarily resourceful when it comes to undermining or working around new products or implementations introduced by manager. All this means that creating applications that are efficient and enjoyable to use is imperative for both ISVs and CRM implementers.

Farrell, Tom. Frontend Infocentre (2001). Articles>Web Design>E Commerce>Usability

Usability Testing of Travel Websites    

A usability study was conducted to identify usability problems as well as recommendations for improvement for three travel sales websites. The study performed testing on twenty participants, between the ages of 19 and 65, recruited from the university campus consisting of students, faculty, and staff. The three websites tested were Expedia.com, Orbitz.com, and Travelocity.com. Each participant was given general instructions and a pre-survey to determine their demographics and level of Internet experience. The usability study tested participants on the task of finding the same itinerary on each travel website. The participant during testing was under observation of the experimenter that maintained an observation log. A post-survey along with a debriefing session was conducted to gather additional feedback. The average testing time for participants was 30 minutes. The results of this study are presented as well as a future research discussion consisting of the development of usability guidelines for designers of travel websites.

Carstens, Deborah S. and Pauline Patterson. Journal of Usability Studies (2006). Articles>Web Design>Usability>E Commerce

Learn From Your Customers for Usable Web Applications

Usability consultant Paul Englefield takes you on a journey to demonstrate that listening to your customers is the only way to provide the ultimate usability when designing an e-commerce site or Web-based applications. Through examples, the article weaves user-centered design techniques into the steps of designing an effective business site, focusing on gathering data about your customers' (and their customers') usage behaviors, offers two design models, and demonstrates how to integrate customers' input into the testing and evaluation process.

Englefield, Paul. IBM (2003). Articles>Web Design>Usability>E Commerce

Economic Downturn Puts Website Usability into Focus

The economic pinch is encouraging more people to shop online, making website usability more important than ever. Those ecommerce sites that follow good usability practices will inevitably have a competitive advantage. What are the key things companies can do to make their site user friendly?

Paterson, Lorraine. User Vision (2008). Articles>Usability>E Commerce

Manufacturer Sites that Sell

The job of a retail site is to attract the consumer, sell the product, and deliver it. In the case of a manufacturer site, the only difference when encountering a retail customer is that, instead of delivering the product, the site may deliver the customer—to an authorized retailer.

Tognazzini, Bruce. Nielsen Norman Group (2007). Articles>Web Design>E Commerce>Usability

Increasing Online Sales: Simple Usability Problems To Avoid

When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.

Holesh, Kevin. Smashing (2009). Articles>Web Design>Usability>E Commerce