Voluntary Adopters Versus Forced Adopters: Integrating the Diffusion of Innovation Theory and the Technology Acceptance Model to Study Intra-Organizational Adoption    

This study extends diffusion research to the intra-organizational level and integrates the classic diffusion of innovation theory (DIT) with the relatively new technology acceptance model (TAM) to empirically explore Chinese journalists' adoption of the internet. It makes a theoretical contribution by proposing four adoption categories — voluntary adopters, forced adopters, resistant non-adopters, and dormant non-adopters — according to the voluntariness of organizational members' innovation decision-making. Based on data from a nationwide survey of 813 journalists in China, this study demonstrates that the DIT and TAM are respectively related to voluntary and forced adoption of the internet.Young, male journalists who perceive the internet positively (i.e., relative advantage and ease of use) and think it to be popular in society are most likely to be voluntary adopters. High-ranking journalists who believe the internet can enhance their job performance and who work in large and technologically sophisticated organizations are most likely to be forced adopters.

Zhou, Yuqiong. New Media and Society (2008). Articles>Technology>Organizational Communication>Usability

The Social Influences on Electronic Multitasking in Organizational Meetings    

Meetings serve an important function in organizational communication. Information and communication technologies (ICTs) have infiltrated meetings and allowed a new range of communicative behaviors to emerge. This cross-organizational study relies on key elements in the social influence model to predict variables that influence engagement in electronic meeting multitasking behaviors. The observation of organizational norms and the perceptions of others' thoughts concerning the use of ICTs for multitasking during a meeting explain a considerable amount of variance in how individuals use ICTs to multitask electronically in meetings. Implications for workplace ICT use in meetings and contributions to the social influence model are also discussed.

Stephens, Keri K. and Jennifer Davis. Management Communication Quarterly (2009). Articles>Collaboration>Organizational Communication>Technology