Schemas in Intercultural Communication    

Raju demonstrates the importance of understanding cultural schemas—models providing patterns for understanding ideas or objects in a cultural context—when dealing with international technical communication.

Raju, Rita. Intercom (2008). Articles>TC>International>Cultural Theory

Cultural Contexts in Technical Communication:    

Explores how and why the German and Chinese cultures differ in the presentation and perception of technical information. Presents a theoretical framework for technical communication across different cultures. Provides guidelines to technical communicators in Sino-German technical communication and services.

Wang, Yiqin and Dan Wang. Technical Communication Online (2009). Articles>TC>Cultural Theory>International