Toward a Synthesis Model for Crisis Communication in the Public Sector: An Initial Investigation    

This article explores approaches to crisis communication and the application of those approaches by organizations responding to a disaster. The authors conducted a survey of 107 state government agencies to learn about government efforts in situations requiringcrisis communication. Generally, the survey results suggest that although state agenciesenjoy a positive relationship with the media, they have little proactive communicationwith the media, and less than half have a written crisis communication plan. Significantassociations were found between the variables under study, including size of the organization,roles in crisis situations, media relationships, and preparation of a crisis communicationplan. Case studies and additional evaluations of communication resources areneeded to help determine the ability of the public sector to respond effectively to crises.This article considers the needs of state agencies and proposes a conceptual approach thatsynthesizes a crisis communication process designed for the public sector.

Horsley, J. Suzanne and Randolph T. Barker. STC Proceedings (2002). Articles>Risk Communication>Government>Crisis Communication