Wi-Fi Rhetoric: Driving Mobile Technologies   

I argue that the wi-fi industry promises mobility, security, and entertainment not by emphasizing the open-spectrum technologies upon which they are based but through strategies that anticipate and recycle generic consumer values. These values—obtained by quantifying and interpretting consumer behaviors or "choices"—are represented by a universal product image that obfuscates difference, contradiction, and conflict in order to distribute products efficiently to a mass audience.

Moeller, Ryan. Kairos (2004). Articles>Rhetoric>Wireless Web