Understanding Visual Rhetoric in Digital Writing Environments      

This essay illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for the World Wide Web. By looking at features like audience stance, transparency, and hybridity, writing teachers can teach visual rhetoric as a transformative process of design. Critiquing and producing writing in digital environments offers a welcome return to rhetorical principles and an important pedagogy of writing as design.

Hocks, Mary E. CCC (2003). Articles>Rhetoric>Visual Rhetoric>Writing

What Good Writers and Editors Know About Design  

Words seldom exist in a visual vacuum. With the exception of audio tapes and speeches, words are designed to be read-on book and magazine pages, on computer screens, even on product boxes. And how well those words are designed can greatly influence how often and closely they are read. To communicate effectively, good writers and editors must combine their words with good designs.

Gustafson, Jolene. STC Proceedings (1994). Articles>Writing>Visual Rhetoric

Writing, Editing and Designing: a Unified Process

What's in it for me? That's what magazine readers must see at first glance, or they will flip on by. Winning their attention requires thoughtful blending of words and design from the beginning of the publication process.

Writing that Works (2003). Articles>Writing>Editing>Visual Rhetoric