The Narrative Web: Beyond Usability and Design
The point is not that we should add stories to our sites to ensnare narrative-starved readers. The point is that the reader's journey through our site is a narrative experience. Our job is to make the narrative satisfying.
Bernstein, Mark. List Apart, A (2001). Articles>Usability>User Experience>Rhetoric
Stories are the Human Experience
Usability through storytelling, the theme for the UPA 2006 conference, was examined from many angles. Presenters looked at how stories fit into our work, throughout the entire user-centered design process.
Quesenbery, Whitney. uiGarden (2006). Articles>User Experience>Rhetoric
Story telling has been going on for millennium; it is a wonderful way to entertain and to engage others. Stories are not direct or personal, but they convey a message that can be interpreted by other world views. Various story-telling devices, such as films, novels and plays have become part of a vast entertainment industry that often reflects cultural ideals. Religions often use a book of stories, such as the bible, to convey moral beliefs. So it is perhaps not surprising that HCI has developed forms of narrative to convey stories and messages about people's lives that it wants other world views to hear.
Jones, Rachel. uiGarden (2006). Articles>Rhetoric>User Experience
The Dynamic Discourse of Visual Literacy in Experience Design 
Educators should include new dimensions of visual literacy in academic curricula. Today’s students are actively involved in interactive experiences. They are contributing content to websites as well as designing websites and other types of online experiences for the public. Students need to understand the semiotics of interactive computing and how the integration of diverse sensory data with social interaction impacts the way we interpret online information.
Search, Patricia. TechTrends (2009). Articles>Education>Visual Rhetoric>User Experience
User interface experts are often suspicious of the role of visual aesthetics in user interfaces—and of designers who insist that graphic emotive impact and careful attention to a site’s visual framework really contribute to measurable success. Underneath the arguments, I see a fundamental culture clash.
Lynch, Patrick. List Apart, A (2009). Articles>Web Design>Visual Rhetoric>User Experience
Through the designs we create, we have the ability to directly influence another person’s behavior. The ethical implications of this are important and not easily definable. I was interested in ethics before I ever considered becoming a designer, but the lessons I learned while studying philosophy impacts the way I view my designs. In nature, our goal is a good one. We strive to help others by improving the interactions that define their life. This drives us to create and innovate new ways of interacting with old concepts. The question remains, do we have the right to influence another person? Further, are there guiding principles we can follow that can keep us on the moral path? The answers to these questions rests on the shoulders of the whole community, not a single person or group.
Nunnally, Brad. Johnny Holland (2009). Articles>User Experience>Interaction Design>Rhetoric
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