Applying the Elaboration Likelihood Model to Technical Recommendation Reports  

Elaboration Likelihood Model (ELM) can help proposal writers identify effective document design techniques and parts of arguments that are critical to persuasion. In addition, ELM has implications for other types of technical communication, including recommendation or feasibility reports. While one would anticipate that decision-makers would be willing and able to evaluate critically all arguments presented in a recommendation report, ELM explains why this is rarely so. Therefore, technical communicators can profit by understanding and using the two routes to persuasion or attitude shift, the central and peripheral routes, explained by ELM.

Engle, Carol. STC Proceedings (1993). Articles>Business Communication>Reports>Rhetoric

Toward an Expanded Concept of Rhetorical Delivery: The Uses of Reports in Public Policy Debates    

Preparing students for civic engagement requires new knowledge about the uses of documents for advocacy and social change. Substantial social change results from repeated rather than from single rhetorical acts. Reconsideration of the rhetorical canon of delivery suggests expanding the concept beyond its present connection to publication (visual design, medium) to a rhetorical situation comprehensively defined. Delivery may take place over time and embrace a web of activities including field work, updates, and interconnections with other publications.

Rude, Carolyn D. Technical Communication Quarterly (2004). Articles>TC>Reports>Rhetoric

Writers and Their Maps: The Construction of a GAO Report on Sexual Harassment      

This article examines a 1994 General Accounting Office (GAO) report on sexual harassment at U.S. service academies to determine how power structures affected the report writers’ rhetorical choices. Employing postmodern mapping theories, the article identifies what is valued and devalued in the report’s contents. Then it describes Congress’s reaction to the report and speculates on the report’s impact on public discourse and subsequent social action. It offers postmapping theory as a way of understanding the relationship between discourse and power in policy reports.

Cargile Cook, Kelli. Technical Communication Quarterly (2000). Articles>Rhetoric>Reports>Sexual Harassment

The Writing Consultant as Cultural Interpreter: Bridging Cultural Perspectives on the Genre of the Periodic Engineering Report      

The periodic engineering report can become a source of conflict and frustration when North American engineers collaborate with colleagues abroad. To overcome such difficulties, technical companies may hire writing consultants, who then take on the additional role of cultural interpreters, helping the partners bridge differences in both the practice of engineering and the language and culture of each country. As such a writing consultant, I worked with a Canadian engineering company, its Russian contractors, and a Russian translator to analyze the sources of difficulties in their reports. The language of the reports was English, but differences in tone as well as reader expectations about organization, format, and appropriate content caused misunderstandings among the collaborators. Contrastive rhetorical analysis helped to identify problems in both the conception of the report as a document and the translation of particular text.

Artemeva, Natasha. Technical Communication Quarterly (1998). Articles>Rhetoric>Reports