Blogging as Social Action: A Genre Analysis of the Weblog
The weblog phenomenon raises a number of rhetorical issues, including the peculiar intersection of the public and private that weblogs seem to invite.
Miller, Carolyn R. Into the Blogosphere (2004). Articles>Rhetoric>Online>Blogging
Formation of Norms in a Blog Community
Blogs are often situated within a blog community of similar interests. These communities can be a useful way for readers to access a specific slice of information.
Wei, Carolyn. Into the Blogosphere (2004). Articles>Rhetoric>Online>Blogging