'Faces of the Fallen' and the Dematerialization of US War Memorials    

The advent of internet technology has enabled the process of memorialization of those killed in US military conflicts to keep pace with the casualties themselves and, as such, has marked a shift in both the ideology of the war memorial as symbol and the ideology-driven media use of those symbols. This article argues that a process of increasing humanization and specificity enabled by the information architecture of the internet has led to a form of `war memorial', exemplified by www.facesofthefallen.org, that emphasizes decontexualized human loss at the expense of a coherent representation of a military nature for the loss itself.

Grider, Nicholas. Visual Communication (2007). Articles>Web Design>Visual Rhetoric>History

Girl Talk Tales, Causal Models, and the Dissertation: Exploring the Topical Contours of Context in Sociology Talk and Text    

Since the early 1980s, composition studies has arrived at a broad consensus that it is important to understand how social contexts relate to the cognitive processes and individual behaviors involved in writing and reading texts, although within this broad consensus are various notions of context and of how contexts relate to processes and texts. Drawing on both structuralist and everyday accounts of discourse and society, composition theory and research have generally conceptualized the contexts of writing in terms of abstract, unified constructs. Whether defined globally (culture, language, history, discourse community, genre, ideological state apparatus) or locally (institutional setting, communicative situation, task demand), context has typically been construed as a static, unified given, something that both frames and governs literate activity.

Prior, Paul. LLAD (1994). Articles>Rhetoric>History

On Material Rhetorics and the Canon of Memoria: Rethinking the History (and Future) of Rhetoric  

This presentation looks to the past to explain the present lack of attention given to memory and to imagine a possible future for the canon in contemporary rhetoric with the inclusion of the study of material rhetorics, or a comprehensive inquiry of situated things produced in cultural contexts that investigates both the material dimension in rhetoric and rhetorical dimension in the material. To this end, this essay summarizes noted reasons for memoria's limited study in contemporary rhetoric; revisits classic rhetoric's memoria and mines it for features worth recuperating for contemporary study; introduces material rhetoric and its potential to recuperate memoria in light of these features; and calls for further discussion of material rhetoric, the canon of memory, and the place of both in the study of rhetoric.

Haas, Angela. Michigan State University (2007). Articles>Rhetoric>History>Theory

Plastic Language for Plastic Science: The Rhetoric of Comrade Lysenko    

Rhetoric of science reveals the role of rhetoric in the complex social enterprise that is standard science. Rhetoric plays a role in non-standard science too. The recent elucidation of the human genetic code calls to mind an earlier, tragic episode in the history of genetics, Lysenkoism in Stalinist Russia. It involved the repudiation of standard science in favor of an insular, intuitive, and anti-intellectual science called agrobiology which supposedly could shape agricultural productivity to political will. The tragedy is that careers were ruined and millions suffered starvation as the new science failed to bear its predicted fruit. Whether seen as a debased rhetoric of science or as a rhetoric of debased science, it assumed that language is plastic and can support a plastically reconceived science that reflected the plasticity of nature itself. This plastic rhetoric is strikingly similar to Plato s view of sophism, which of course differs considerably from contemporary views of sophism.

Dombrowski, Paul M. Journal of Technical Writing and Communication (2001). Articles>Scientific Communication>Rhetoric>History

Political-Ethical Implications of Defining Technical Communication as a Practice  

Let me present one possible version of the history of teaching writing in the last century and a half. When the tradition of classical rhetoric was restricted to composition in the nineteenth century, teachers of writing found themselves teaching service courses, usually defined as skills courses. Furthermore, having lost touch with the classical tradition, they began to teach writing particularly suited to current needs and, by extension, to teach thought forms that imitate modern consciousness —- a form of consciousness largely molded by forms of production, or technology. As Richard Ohmann says, much modern composition instruction reflects this technological consciousness: it casts the writing process in terms of problem solving, stresses objectivity and thereby denies a writer's social responsibilities, distances the interaction between writer and reader, deals with abstract issues, and denies politics (206). As a result, teachers of writing indoctrinate students, turning them into the sorts of people who will fill the slots available in our technological society.

Sullivan, Dale L. JAC (1990). Articles>Rhetoric>History

(Re)Constructing Arguments: Classical Rhetoric and Roman Engineering Reflected in Vitruvius' De Architectura    

Augustus is often described as the emperor who transformed Rome from a city of brick to a city of marble. When he returned victorious to Rome in BCE 29, Augustus embarked on a project to rebuild Rome with the splendor its new imperial status demanded. Despite the tranquility and prosperity enjoyed by most Romans during the Early Empire, many also felt a sense of loss. Much had changed in their social order at the end of the Republic. The nobility and the lower classes began to share more interests and Roman society took on a more egalitarian and commercial nature. Under Emperor Augustus, the function of rhetoric was stripped from legislative arenas and confined mainly to legal courts and ceremonial competitions. In the spirit of renewed patriotism and pragmatism, principles of rhetoric were also applied to writing about technical subjects, such as engineering and architecture. Both Vitruvius and Cicero used his writing to persuade Roman citizens to reclaim their heritage: of building arts in Vitruvius case; of philosophy and meaningful public oratory in Cicero s case.

Longo, Bernadette. Journal of Technical Writing and Communication (2000). Articles>Rhetoric>History>Italy

Reading Darwin, Reading Nature; or, On the Ethos of Historical Science  

Darwin must be read and reread, interpreted and reinterpreted. We find this attention to a body of work that is well over a hundred years old to be highly unusual and worth investigating.

Miller, Carolyn R. and S. Michael Halloran. North Carolina State University (1993). Articles>Scientific Communication>History>Rhetoric

"Something in Motion and Something to Eat Attract The Crowd": Cooking With Science at the 1893 World's Fair    

Studying past examples of successful technical communication may offer insight into strategies that worked with technologies and audiences in an earlier time. This article examines the texts documenting a controversy before and during the Chicago World's Fair of 1893. Ellen Swallow Richards, chemist at the Massachusetts Institute of Technology, and Bertha Honore Palmer, president of the Fair's Board of Lady Managers, had distinctly different visions of how cooking technology should be presented. Palmer invited Richards to create a Model Kitchen in the Woman's Building, but Richards wanted to avoid gendering the new knowledge of nutrition and she fought to control her exhibit. The multimedia Richards used in her resulting Rumford Kitchen exhibit reminds us that sometimes an entertaining but familiar atmosphere might be the best way to introduce threatening new knowledge and technology, particularly to our increasingly international and intergenerational audiences.

Lippincott, Gail. Journal of Technical Writing and Communication (2003). Articles>TC>History>Rhetoric

Visual Texts: Format and the Evolution of English Accounting Texts, 1100-1700    

Emphasis on page design, as an aid to visual accessibility, did not receive attention in modern technical writing until the 1970s. However, accounting documents and instructional texts utilized format and document design strategies as early as the twelfth century to enhance the organization of quantitative data and linear bookkeeping entries. Format in text was used to reflect the arrangement used in oral accounting practices and to produce uniform documents. Thus, format was integral to the rise of pragmatic literacy of the commercial reader. During the Renaissance, these early format strategies received impetus from Ramist method. The result was design strategies that attempted to capture the rigid principles of organization fundamental to commercial accounting. These early accounting documents also illustrate the plain style that would become the focus of the later decades of the seventeenth century. Clarity in language paralleled clarity in page design for the sole purpose of eliminating ambiguity on the page and on the sentence level. Plain style was thus nurtured by financial forces long before the advent of natural science.

Tebeaux, Elizabeth. Journal of Technical Writing and Communication (2000). Articles>Document Design>Visual Rhetoric>History

Visualización en el Siglo XX

El siglo XX ha visto muchos avances en campos diversos. La Visualización no ha sido una excepción a esos cambios, que prepararon el camino para su transformación en 'Visualización de Información' durante las dos décadas que precedieron al nuevo milenio.

Dursteler, Juan Carlos. InfoVis (2003). Articles>History>Visual Rhetoric

What Historical Rhetoric Concepts Can Tell Us about Contemporary Professional and Technical Writing Practices  

A study of how three historical rhetorical concepts (kairos, memoria, and mestiza consciousness) are relevant to professional communication practices today, and productive historical concepts for contemporary practitioners.

Haas, Angela. Michigan State University (2004). Articles>Rhetoric>History>Technical Writing