How To Persuade Your Users, Boss or Clients

Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Like many in the Web design industry, I have a strange job. I am part salesperson, part consultant and part user experience designer. One day I could be pitching a new idea to a board of directors, the next I might be designing an e-commerce purchasing process. There is, however, a common theme: I spend most of my time persuading people.

Boag, Paul. Smashing (2009). Articles>Business Communication>Collaboration>Rhetoric

Sometimes, You’ve Got to Break the Rules

In a case like this, you don’t need documentation made up of perfectly-chosen words and phrases. Instead, you need something that can be easily scanned, easily understood, and easily digested. Documentation that distills the main points quickly. Far more quickly than even the kind of minimalist documentation that I encourage can.

Nesbitt, Scott. DMN Communications (2009). Articles>Documentation>Technical Writing>Rhetoric