Review: Submit Now: Designing Persuasive Web Sites  

The group that would probably benefit most from reading Submit now is marketers, particularly entry-level marketing managers or marketing students. The book does a fine job of connecting basic concepts of persuasion to designing Web sites that will motivate the four different types of Internet shoppers discussed earlier. I could, however, foresee how experienced marketers could find the information contained in this book too basic for their needs.

Coleman, Colleen. Technical Communication Online (2003). Articles>Reviews>Writing>Marketing