This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.
Andrews, Deborah C. JBC (2007). Articles>Reviews>Rhetoric
Review: Rhetorical Grammar, 5th Edition

Throughout the book, Kolln works to build the readers' confidence and encourage them to think of grammar as a tool. Rhetorical Grammar is a textbook for undergraduate students, and Kolln keeps this target audience in mind by making the 322- page book user-friendly.
Tutt, Bryan. Business Communication Quarterly (2007). Articles>Reviews>Grammar>Rhetoric
Review: Starring the Text: The Place of Rhetoric in Science Studies

Given Alan G. Gross's substantial contributions to the rhetoric of science, most recently with Joseph E. Harmon and Michael Reidy (2002) in Communicating Science, I looked forward to reading Gross's latest work, Starring the Text: The Place of Rhetoric in Science Studies--until I read the preface. In the preface, Gross notes that Starring the Text is not a new con- tribution but a 'major refiguring' (p. ix) of his earlier work The Rhetoric of Science (1990). Like most readers, I am decidedly less enthusiastic about reading a revision of an older contribution than I am about reading a new contribution.
Paul, Danette. Journal of Business and Technical Communication (2008). Articles>Reviews>Rhetoric>Scientific Communication
Review: What Excellence Looks Like
Comments on the magnificent Envisioning Information by Edward R. Tufte.
West, Mike. MBWest.com (2006). Articles>Reviews>Visual Rhetoric>Information Design
Review: Page Layout and Design Tips from Jean-luc Doumont’s Trees, Maps, and Theorems
Given the engineering audience, one can’t hope for too much style and flair in the prose, but it reads like a college textbook, outlining basic principles in a flat way. It is too focused on “clarity, accuracy, correctness, etc.” (p.79) to make for a fun or engaging read.
Johnson, Tom H. I'd Rather Be Writing (2009). Articles>Reviews>Document Design>Visual Rhetoric
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