Review: Content Management for Dynamic Web Delivery 
One comes away from the book with a feeling of an enormous challenge—technical, organizational, budgetary, and political. If you or your boss is considering developing and deploying a content management system at your place of work and you both want to know what you might be in for, get this book.
Hudak-David, Ginny. Technical Communication Online (2003). Articles>Reviews>Content Management>Personalization